STYLE
THE ISLAND’S FASHION DESTINATION
By Clara Deacon Photos Evan Ceretti Model Alanna Jankov, CEO The Guild, Charlottetown City Councillor Makeup Merle Norman Cosmetics
If you’re looking for a new style for your next event, or the perfect accessory to complete an outfit, look no further than Chameleon’s Hanger.
Operating in downtown Charlottetown for close to 40 years, Chameleon’s Hanger is an independent boutique that offers fashionable clothing for women of all sizes. Their selections are available at reasonable prices and showcased to customers in a casual and welcoming environment. Owner Debra Wellner began her entrepreneurial journey by opening a franchise of Merle Norman Cosmetics, based out of Los Angeles, and later went on to expand the business to include clothing and accessories. “I always knew I wanted to create my own job,” she says. “I enjoy being a small business owner and coming to know all of the customers over the years.” The passion for the work extends to the team at Chameleon’s Hanger. Some of the dedicated staff have been working at the store with Debra long-term, in some cases over 25 years. “We have a lot of fun and enjoy what we do. I know that our team has been instrumental to my success over the
years, and for that I am very thankful.” Debra recalls that in learning the fundamentals of business, and out of the “5 Ps” (product, price, place, promotion and people), the “people” component is one of the most important. “From my experience, the people element is so critical. That means having a great team working in the store, along with returning and satisfied customers – which is something I am happy to say that we have.” Chameleon’s Hanger offers a versatile range of clothing and accessories. Top brands available include Tribal, FDJ, Softworks, Soyaconcept and many more. Merle Norman Cosmetics includes premium skincare and makeup products that are exceptional in terms of quality and are also well-priced. “Whether you’re looking for guidance on what cosmetics to purchase from Merle Norman, or advice on which earrings should go with which dress, our sales associates are available, knowledgeable and willing to help.” For aspiring entrepreneurs, young and old, Debra also offers some kind words of wisdom.
“Retail can be an excellent career choice and be very rewarding. The market is always there for someone with a good idea and a passion, who is willing to put in some hard work.” While this past year has been challenging for many businesses, Debra is appreciative of their loyal clientele. “We plan to forge ahead and continue doing business as we’ve always done in beautiful downtown Charlottetown. And you can rest assured that we will be having some fun along the way.”
▲ Top: red leather jacket, FDJ Jeanswear. ▲ Above: (L-R) Debra Wellner, owner (Chameleon’s Hanger) Alanna Jankov CEO- (The Guild), Charlottetown City Councillor
98
www.pei-living.ca WINTER 2020
Made with FlippingBook - Online magazine maker