COVER FEATURE
“Our team places great importance on nurturing meaningful relationships with our clients, always prioritizing their individual requirements and preferences to offer the most personalized service available,” continues Shaw. On the marketing side, this client focus translates into a tailored, highly effective sales strategy that puts their seller’s property in its best possible light. The Shaw Team optimizes listings with print advertising, brochures and beautifully produced virtual tours that they share on their website and social media channels, ensuring sellers reach a wide audience of potential buyers. This kind of creative marketing strategy is particularly critical in today’s market. “In PEI we have come out of a long sellers’ market where things have levelled out and homes can take longer to sell,” notes Shaw. “The marketing strategy of a listing is now even more important.” Also important? Having a team that understands the ebbs and flows of the housing market. “Our team is committed to staying at the forefront of industry knowledge,” Shaw notes. “We have a clear understanding of how to shift our strategies as the market shifts.” “Our unwavering focus is on client service,” says Team Lead Melanie Shaw. “We firmly believe that by prioritizing the client experience and aiding clients in achieving their real estate objectives, sales naturally follow suit.”
Exceptional Service is the Key to Success for the Shaw Real Estate Team in PEI Melanie Shaw & The Shaw Team
Words by Crystal Smith Photos: Bobby Jo Gourdeau
In real estate, providing clients with an exceptional experience is the key to unlocking the door to success. That mindset is at the heart of the Shaw Team’s service-based real estate business.
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