CFO Kelly Watson presenting a gold medal as part of the 2023 Canada Winter Games sponsorship.
bank for free,” notes Arsenault. And these changes are just the beginning. “Our development of products and services is ongoing,” Arsenault says. “We will continue to explore and implement improvements to our banking systems to be able to respond to those members who wish to be served through our digital channels.” Of course, none of these changes could be realized without a team of dedicated staff at every branch. Since the amalgamation, Provincial Credit Union staff numbers have grown from 155 to 190 across the province. “Staff are the lifeblood of our organization,” Arsenault says. The staffing increase is important, he notes, “to support our growth and enable us to provide great member experience to our members and communities across PEI.” That focus on community is a hallmark of credit unions. “Supporting our communities through strong connections and meaningful contributions is a core value of our organization,” Arsenault states. “Last year, we returned $1.5 million back to our communities in the form of sponsorships, scholarships and member rebates.” As part of the community engagement initiatives, EV chargers were installed at all 10 branches across the province.
Employees are fully committed to these community initiatives: “From volunteering to facilitating financial advice sessions to serving on community boards, staff are always working to better their community,” notes Arsenault. Another highlight? Being named one of Canada’s Top 100 Employers. The credit union received A ratings for Financial Benefits and Compensation, Health & Family-Friendly Benefits and Community Involvement. “It’s a tremendous honour,” Arsenault says. “The merger has provided staff with the opportunity to grow in their career, all with the goal of providing our members with the financial advice, planning and services needed. We are all so proud to see our team achieve this level of recognition.”
Provincial Credit Union www.provincialcu.com
Craig MacLean, Charlottetown branch manager, presenting a recent food bank donation.
▲ Alberton branch staff member Sammie Jo showing how easy it is to use the recently installed EV charger.
▲ Cindy Ross-MacLean, Business Account Manager at the Montague branch, chats with business member Mindy O’Donnell, captain of the CJ SKAMPI.
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