2. Serious buyers only!
on display throughout your home. While buyers don’t expect you to avoid seasonal decor, you may want to keep it as neutral as possible. Keep it simple and tasteful. There is no denying that candles can be so pretty during the winter but be mindful of scents. Many people are sensitive to fragrance and a strong scented candle can have the opposite effect from what you intended. Keep scents to a minimum. If your listing extends into January, make sure new photos are taken without the decorations so your listing doesn’t look dated.
EXPERT ADVICE
If a buyer is house hunting in the winter, they’re ready to move. Prospective buyers who shop during the winter months don’t want to miss out on the perfect home by taking the risk that another buyer will purchase the home before spring. In the spring, the flood of new houses on the market coupled with freshly warmed weather can create a lot of “thinkers” who aren’t really ready to buy. In short, winter buyers are more likely to pull the trigger on making an offer on your home. So, you have decided to list during the winter. Here’s some key things to keep in mind before welcoming interested buyers in.
Words by Melanie Press Impress Island Realty
Show buyers how your home looks like during other seasons
To give buyers an idea of what the home looks like during other months, you may want to provide a photo album for them to browse. This will give them an idea of what they can expect when spring arrives. In the album try to highlight your curb appeal, gardens, patio, decks and other exterior features. You can do this with the listing photos as well.
Set the Temperature
Winter has proven to be an excellent time to sell their home and waiting for the spring market could mean you’re missing out on a great selling opportunity. Two of the best reasons to consider a winter listing are: SELLING YOUR HOME IN THE WINTER
While you may be trying to economize, it’s important to remember that you want buyers to feel warm and welcome the second they walk in the door. Keeping your home warm and welcoming (but not hot) is one way to make it easier to connect with it.
Handle the elements
We live in a climate with snow and ice for a good part of the year, so it’s crucial to avoid potential obstacles or safety hazards. Your sidewalks, driveway and doorstep should remain clear, giving potential buyers easy access to the house and helping them avoid a nasty fall.
1. Less buyer competition
Listing in the winter can give your property more attention. Since many people consider spring to be the best season to sell your home, many homeowners wait to list their homes until then. This increases the amount of inventory buyers have to look at. With fewer homes available in the winter, this may be a better time to put your home on the market.
Prioritize coziness
Buyers want to feel warm and cozy the second they walk into your home. Add blankets, rugs, candles and pillows throughout the space. If you have a fireplace, make sure it’s pumping out heat and light during showings.
IMPRESS ISLAND REALTY C: 902.394.7071 hello@impresspei.com www.impresspei.com www. realtorinpei.com
Holiday decor
Even though it’s the holidays, it’s important to pay attention to what’s
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