STYLE
Dress: Cream Jewellery: Merx Shoes: Dorking
Top: Angela Mora Pants: Joseph Ribkoff Shoes: Bottero
GO GIRL FASHIONS & SHOE CRAZE Words by Jacqui Chaisson Photos Bobby Jo Goudreau Models: Anna Phillips, Erica Raynor, Barb McInnis, Nicole Yeba
The anticipation in the air was palpable as the doors of Shoe Craze swung open on the bright morning of April 15th, 2023, marking the grand opening of Summerside’s newest shoe haven. This venture wasn’t just a new business endeavour for owner Paulette Barke; it was the culmination of a strategic decision to expand and diversify. The opportunity arose when the former owner of the only existing shoe store in Summerside retired, leaving a gap that the ambitious team at Go Girl Fashions was eager to fill. In 2021, the first steps toward this exciting venture were taken when the building was acquired. The transformation process began, with a 16-ft wall being removed and a garage evolving into a beautiful shoe store. Collaborating with Pop Design for the interior design and Built Rite Construction from Summerside for the construction, the end result was nothing short of stunning. The store stands as a testament to the craftsmanship of the local trades that turned a vision into a one-of-a-kind shoe boutique.
To enhance the shopping experience, Shoe Craze went beyond just offering an extensive collection of footwear. A cozy fireplace and a cappuccino machine were added to create an inviting ambience, turning a visit to the store into a delightful outing. The initial feedback from customers has been overwhelmingly positive. Residents of PEI are expressing their appreciation for having another option to shop for beautiful footwear locally. The carefully curated selection includes renowned brands such as Roamers, Django Juliette, Vionic, Capelli Rossi, Dorking, Channi B, Di Chenzo, Miz Mooz, and more, offering a diverse range of styles and origins to suit every taste. Beyond being a shoe store, Shoe Craze is driven by a broader mission. The goal is to empower women, helping them look and feel terrific through a combination of fashion and footwear. Exceptional customer service is a top priority, with a commitment to listening to customer feedback to continually improve and expand the product offerings.
▲ Paulette Barke
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www.pei-living.ca FALL23/WINTER24
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