How is Christie’s International Real Estate different from other major brokerages and networks like Sotheby’s? Some brands offer a comprehensive technology solution. Others have a reputation for luxury. Some brands are run by broker-owners who truly understand the needs of today’s luxury agents, and some have a large national and international referral network. Only Christie’s International Real Estate has all of these qualities. It is the most complete luxury brokerage brand in the world with the most innovative technology, marketing, and coaching and training in the industry. Beyond that, we distinguish ourselves from other brands in our modernized approach to marketing. We believe that luxury isn’t a price point; it’s a level of service. As such, we create content that appeals to a wider and more inclusive audience. Furthermore, Christie’s International Real Estate is comprised of the leading independently owned brokerage firms in the world. Our focus on independence enables our affiliates to create their own brands that speak to local needs, while still aligning with the Christie’s International Real Estate brand guidelines.
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