CCCA’s ‘Humble Box’ Video Series Viewed Coast To Coast According to the Canadian Corrugated & Containerboard Association (CCCA), its “Humble Box” video series has reached Canadian millennials from coast to coast. To focus on reaching an important sector of the pop- ulation with key messages about our industry, CCCA de- veloped a series of four videos using the character of a “humble box” to tell the stories. Videos were posted on the CCCA Instagram channel and promoted to target audi- ences in four different sectors of the country in one-week segments. The program employed recent research that revealed how well liked we were by people that know us but highlighted that only about half the population knows us. What to do? Go tell them. And tell them we did! Over 1.4 million impressions were achieved, but the key is that the videos were watched al- most 900,000 times. The Canadian Corrugated and Containerboard Asso- ciation is a long-standing voice to embrace sustainabili- ty in all its forms and advance the competitiveness of its members across Canada. Our members do great work at reaching the trade orbit of the business. As an association, our goal is to reach beyond that realm to help in creating an understanding of the key attributes of the corrugated industry. Watch the Humble Box at www.cccabox.org .
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Robyn Smith at 910-553-4055 / rsmith@nvpublications.com Len Prazych at 518-366-9017 / lprazych@nvpublications.com
MEASURE MANUFACTURER’S GAP FROM THE BUNDLE WITH GAPCHEK
LEAD GAP
TRAIL GAP
GapChek™, the latest corrugated vision system from Valco Melton’s ClearVision division, moves the measurement point to the bundle so that the lead and trail gaps are measured on finished boxes. GapChek displays live measurements of each gap and per-bundle averages with statistical process control charts on-screen Users can look at per-job and per-box gap data and analyze historical trends for certain box designs or customers.
Adhesive Dispensing & Quality Inspection Systems World HQ: +1.513.874.6550 | ask@valcomelton.com For more information visit: www.valcomelton.com
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January 11, 2021
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