Hotel Del Coronado, California
2025 Style Guide
The Western Growers 99th Annual Meeting—an unparalleled gathering of industry leaders in the fresh produce sector—will take place at the iconic Hotel del Coronado from November 9 to 12, 2025. Set against the backdrop of this historic beachfront masterpiece, established in 1888, the Annual Meeting offers an extraordinary experience where timeless elegance meets modern innovation. Renowned for its star-studded legacy and old-world charm, the Hotel del Coronado provides the perfect setting for an event that celebrates both tradition and the future of our industry. As the premier event for the fresh produce industry, the Annual Meeting brings together visionaries, innovators and decision-makers for an unforgettable experience. From high-impact networking opportunities to thought-provoking keynote sessions, every moment is thoughtfully designed to inspire collaboration, spark innovation and shape the future of our industry. 99th Annual Meeting THE PREMIER INDUSTRY NETWORKING AND EDUCATIONAL EVENT Western Growers
Look The Look and Feel of this year’s event is designed to embody a seamless blend of heritage and sophistication, cultivating a sense of authenticity, harmony and visual intrigue. Through carefully curated textures, colors, and design elements, we aim to create an environment that is both captivating and professional, setting the stage for meaningful connections and thought-provoking discussions. This thoughtful balance enhances the event experience, creating an atmosphere that is both refined and inviting, where tradition and innovation come together in a setting as iconic as the industry it serves. and feel
Logo
Logo
The approved versions of the logo are depicted below, with and without the year. The logos are permissible to be used as depicted in scenarios where background color and/or texture cannot be applied behind the logo.
These approved variations are ideally utilized in combination with brand colors and textures to maintain cohesiveness across materials leveraging the events branding package. While flexibility in layout and design is encouraged to optimize the presence of the event logo and generate visual interest, it is essential that the selected color and textures aligns with our approved look and feel, guaranteeing optimal contrast and visual impact.
Typography FONT STANDARDS
Typography GOOGLE FONT ALTERNATES
PRIMARY TYPEFACE
EXAMPLES
SERIF ALT. TYPEFACE
EXAMPLES WESTERN GROWERS 99th Annual Meeting
WESTERN GROWERS 99th Annual Meeting
Latienne Pro Family ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Frank Ruhl Libre ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
You’re Invited Network with more than 500 industry leaders and explore new ideas to ensure a growing produce industry for years to come!
You’re Invited Network with more than 500 industry leaders and explore new ideas to ensure a growing produce industry for years to come! WESTERN GROWERS ANNUAL MEETING November 9-12, 2025 Register Today Guarantee your spot and take advantage of early-bird pricing. wgannualmeeting.com
SECONDARY TYPEFACE
SANSERIF ALT. TYPEFACE Montserrat Family ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Avenir LT Pro Family ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
WESTERN GROWERS ANNUAL MEETING November 9-12, 2025
Register Today Guarantee your spot and take advantage of early-bird pricing.
ACCENT TYPEFACE Filmotype LaCrosse ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ACCENT TYPEFACE Corinthia ABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqrstuvwxyz
wgannualmeeting.com
Photography Our primary objective for event photography is to convey the exceptional value of attending to leaders in the fresh produce industry. By showcasing authentic moments of dynamic networking interactions, we aim to inspire engagement and highlight the event’s role as a premier platform for building meaningful connections. While the iconic setting of Hotel del Coronado adds to the event’s prestige, venue imagery remains secondary to our core focus: capturing the energy, collaboration and genuine connections that define the Annual Meeting experience.
Color Our color palette is designed to reflect the bold, timeless presence of Hotel del Coronado as a true American historic landmark, while embracing the coastal elegance of Southern California. Inspired by the hotel’s legacy, deep reds, crisp whites and rich blues evoke a sense of tradition and prestige, seamlessly blending with the warmth and vibrancy of the region. This balance allows for versatile and sophisticated design elements, ensuring seamless adaptation across various event settings and materials.
ROOFTOP RED
PACIFIC BLUE
WHITE CLOUD
C 15 M 87 Y 92 K 4
R 202 G 69 B 48 #CA4530
C 92 M 70 Y 15 K 2
R 39 G 89 B 149 #275995
C 0 M 0 Y 0 K 0
R 255 G 255 B 255 #FFFFFF
NIGHTFALL
GOLDEN HOUR
C 98 M 84 Y 37 K 30
R 27 G 52 B 91 #1B345B
C 3 M 6 Y 34 K 0
R 247 G 232 B 180 #F7E8B4
COASTAL FOG
CORONADO DUNES
SEA GREEN
NAVY GREY
C 43 M 30 Y 20 K 0
R 151 G 163 B 181 #97A3B5
C 2 M 2 Y 6 K 0
R 248 G 245 B 236 #F8F5EC
C 258 M 4 Y 36 K 0
R 105 G 190 B 176 #69BEB0
C 75 M 47 Y 43 K 22
R 72 G 91 B 106 #485B6A
Background Textures The background textures curated are a foundational element in developing the visual identity of this year’s event. The palette of natural, organic textures—including garnet, marble and jade—that reflect the raw beauty and resilience of the land, evoking a strong connection to farming and cultivation. These elements speak to both our roots and our future, symbolizing strength, authenticity and a brand that stands the test of time. Accents drawn from the deep mahogany hue of the Hotel del Coronado’s signature Oregon sugar pine wood, as well as its marble and gold detailing, add richness and depth to the design. The position and scale of these textures can be adapted to emphasize key content and enhance visual interest. These natural patterns should be used as the primary background texture whenever possible, reinforcing a cohesive and immersive brand experience.
Golf Tournament Logo The following WG Annual Meeting Growers Cup tournament logos are approved to use. The logo can be used over contrasting photos, textures and colors. It is important to note the top of the golfball should always appear lighter than the bottom shadow of the goldball.
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