wg-am 77998 25 style-guide

Photography Our primary objective for event photography is to convey the exceptional value of attending to leaders in the fresh produce industry. By showcasing authentic moments of dynamic networking interactions, we aim to inspire engagement and highlight the event’s role as a premier platform for building meaningful connections. While the iconic setting of Hotel del Coronado adds to the event’s prestige, venue imagery remains secondary to our core focus: capturing the energy, collaboration and genuine connections that define the Annual Meeting experience.

Color Our color palette is designed to reflect the bold, timeless presence of Hotel del Coronado as a true American historic landmark, while embracing the coastal elegance of Southern California. Inspired by the hotel’s legacy, deep reds, crisp whites and rich blues evoke a sense of tradition and prestige, seamlessly blending with the warmth and vibrancy of the region. This balance allows for versatile and sophisticated design elements, ensuring seamless adaptation across various event settings and materials.

ROOFTOP RED

PACIFIC BLUE

WHITE CLOUD

C 15 M 87 Y 92 K 4

R 202 G 69 B 48 #CA4530

C 92 M 70 Y 15 K 2

R 39 G 89 B 149 #275995

C 0 M 0 Y 0 K 0

R 255 G 255 B 255 #FFFFFF

NIGHTFALL

GOLDEN HOUR

C 98 M 84 Y 37 K 30

R 27 G 52 B 91 #1B345B

C 3 M 6 Y 34 K 0

R 247 G 232 B 180 #F7E8B4

COASTAL FOG

CORONADO DUNES

SEA GREEN

NAVY GREY

C 43 M 30 Y 20 K 0

R 151 G 163 B 181 #97A3B5

C 2 M 2 Y 6 K 0

R 248 G 245 B 236 #F8F5EC

C 258 M 4 Y 36 K 0

R 105 G 190 B 176 #69BEB0

C 75 M 47 Y 43 K 22

R 72 G 91 B 106 #485B6A

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