RETENTION AND CAREER SATISFACTION PROGRAM Nursing Professionals
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THE POWER OF PROFORMA TO INCREASE RETENTION
This proven program was designed to increase the retention and career satisfaction of nursing professionals and decrease overall recruitment costs. The promotional products chosen for this program were selected to help facilitate engagement, improve morale and enable employees to be more efficient throughout the work day. Promotional products remain less expensive per impression than most other forms of advertising. The investment in ad specialties is modest, more targeted and allows for much greater levels of interaction with consumers than other forms of advertising. This illustrates the power of promotional products: • 83% of respondents like receiving a promotional product with an advertising message • 88% recalled the advertiser • 82% own 1 to 10 promotional products • 53% use promotional products once a week or more Promotional products can play a key part in your comprehensive employee retention program with a core focus on the following: • Reducing employee turnover • Improving morale through better onboarding and ongoing appreciation methods With our comprehensive recruitment and retention program and a solid understanding of your organizational needs, we can help you too! Stats provided by Promotional Products Association International
The average turnover rate for bedside registered nurses has risen to 14.2% nationally. *KPMG
It costs approximately $82,000 to replace a nurse. *Journal of Nursing Administration
The average time to fill a nursing vacancy was 68 days in 2015. *NSI
The typical turnover expense in a 300 bed facility is reported to be $4.4 million annually. *KPMG
The key to increasing nurse retention and career satisfaction is first recognizing the problem and challenges they face on a daily basis, then identifying and implementing a solutions to help reduce or resolve those issues and inefficiencies.
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Working with our client, we looked at the daily activity of nurses to identify ways to ease stress, improve efficiencies and keep them energized throughout the day with the use of promotional products. Coffee is the preferred kick-start to most nurses’ shifts. As they navigate their day, they need to stay hydrated and nourished to ensure a high level of performance. As nursing is a hands on job, it is also important to stay physically fit. Therefore, we offered the hospital’s nursing staff an assortment of drinkware styles, health trackers and insulated food storage options to help prepare and equip nurses to manage an often busy and stressful day in the hospital. Technology has transformed today’s hospital environment. The use of tablets and smartphones has become critical for managing patient care and schedules. We recommended to our client a variety of tech items to help the hospital staff stay connected and organized while on the go. These items include powerbanks, ear buds and a variety of bags to help carry their necessities. Over a six-month period, a new product was given out each month at their staff meetings to build morale and increase engagement. The items were branded with the hospital name and an inspirational message. The items were strategically selected and purchased prior to the kick-off of the program. We inventoried the future giveaways and worked with the hospital’s HR department to ensure on-time delivery of each gift. The high costs of turnover for each nurse who leaves can seriously impact a hospital’s bottom line. In fact, the average hospital loses approximately $4.4 million per year to turnover, yet fewer than half of hospitals have a retention strategy. When nurse turnover is high, morale, patient care and recruitment suffer which continues to pose a challenge for hospital administrators as the economy improves. Our client was facing this challenge head on and chose to work with us to develop a solution.
SOLUTION
RESULTS
The retention program was viewed a success as the hospital experienced a reduction in turnover by 20%, resulting in a savings of nearly $500,000. By providing the nursing staff with products selected to improve their daily efficiency, while recognizing the contributions the nurses were making on a daily basis, job satisfaction increased. This resulted in a more energized team environment and ultimately reduced costs.
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NURSING PROFESSIONALS RETENTION & CAREER SATISFACTION PROGRAM
ONBOARDING KIT
Stay Energized
Stay Connected
Stay Organized
#5220
#60075
#70203
EMPLOYEE APPRECIATION
Stay Fit
Stay Nourished
Stay Strong
#60070
#70360
#9088
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DRINKWARE ASSORTMENT: STAY HYDRATED
Thirst Flip-Top Tritan Water Bottle - 20 oz.
Bobble Infuse Hydration Bottle - 20 oz.
50151 Fern
50152 Sugar Plum
50153 Surf
60801 Seattle Gray
60802 Apple Green
60803 Red
50150 Peacock
60800 Royal Blue
Bobble Insulate Hydration Bottle - 15 oz.
Oasis Double Wall Stainless Bottle - 17oz.
50251 Peacock
50252 Sangria
50253 Stainless Steel
50254 Mint Green
60051 White
60052 Stainless Steel
50250 Polar
60050 Black
Thermos ® Connected Hydration Bottle
with Smart Lid - 24 oz.
Add inspirational messaging!
80231 Turquoise
80230 Smoke
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DRINKWARE ASSORTMENT & FITNESS PRODUCTS: STAY HEALTHY
Thermos ® Sipp ™ Travel Tumbler - 16 oz.
Commuter Double Wall Stainless Tumbler - 14 oz.
80005 Black
60076 Stainless Steel
60075 Copper
Get Fit Health Tracker
70361 White
70360 Black
Fuel Tritan Shaker Bottle- 19 oz.
60070 Black
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FOOD STORAGE PRODUCTS: STAY NOURISHED
Link Lunch Cooler
Celebration Party Cooler
9413 Royal Blue
9414 Red
9412 Seattle Grey
9186 Royal Blue
9187 Red
9188 Apple Green
9189 Seattle Grey
9185 Black
Thermos ® Dual Compartment Food Jar - 16 oz.
The Edge Cooler
9292 Royal Blue
9293 Red
9291 Black
80165 Stainless Steel
Celebration Party Cooler
Igloo ® Glacier Cooler
9186 Royal Blue
9187 Red
9188 Apple Green
9189 Seattle Grey
9051 Steel Blue
9053 Santa Fe Red
9185 Black
9050 Gunmetal
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FOOD STORAGE PRODUCTS & BAG ASSORTMENT: STAY NOURISHED & ORGANIZED
Islander Wheeled Cooler
Vertex™ Party Cooler
9228 Royal Blue
9227 Black
9566 Royal Blue
9565 Black
Igloo ® Juneau Backpack Cooler
Heritage Supply ™ Catalina Cotton Tote
1501 Natural Red
1500 Natural Navy
9088 Gunmetal
Avenue Business Tote
Windjammer Tote
1366 Royal Blue
1367 Red
1368 Apple Green
1691 Royal Blue
1692 Apple Green
1693 Purple
1365 Black
1690 Black
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BAG ASSORTMENT: STAY ORGANIZED
Sprint Sport Cinchpack
Add inspirational messaging!
4864 Royal Blue
4867 Turquoise
4863 Black
Wave Sling Bag
Century Sling Bag
5221 Royal Blue
5222 Red
5223 White
5221 Royal Blue
5222 Red
5220 Black
5220 Seattle Grey
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TECHNOLOGY ASSORTMENT: STAY CONNECTED
Brookstone Ceramic Earbuds
3265 White Gold
Mighty Mini Bluetooth ® Speaker
Bolt Ear Buds with Mic and Volume Control
4001 Black
4002 White
4003 Royal Blue
4004 Green
4065 White
4060 Black
Brookstone ® Surge Power Bank 200 mAh
Brookstone ® Boost Power Bank 4000 mAh
70275 Black
70276 White
70277 Blue
70296 White
70295 Black
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Completely Custom Product
Interior features organizational pockets for laptop, clothes and more!
AWARD-WINNING BRAND PROMOTION Proforma is the leader in the printing, promotional products and packaging industries with a creative edge to add impact and value to your programs. We provide the most innovative and cutting edge product and service solutions through more than 750 offices across the globe. Connect with us today.
Insulated compartment
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