ADVOCACY: DRIVING INDUSTRY PROGRESS
The #HotelWorkLife Campaign: Showcasing Real Stories from Industry #HOTEL WORK LIFE
Now, the #HotelWorkLife campaign builds on that momentum with an organic campaign that invites the viewers behind-the-scenes with hotel workers who love their jobs. This campaign is designed to celebrate the variety of careers within our industry, and to inspire the next generation of hospitality professionals. We invite your team to participate and help amplify these stories across social media and beyond.
The #HotelWorkLife campaign is a nationwide initiative showcasing the incredible stories of hotel employees across Canada. This campaign builds on the success of our earlier career campaigns to highlight the incredible stories within our industry. In Phase 1, we launched a paid campaign targeted at youth between 18 and 24, featuring young workers who shared why they love the hotel industry that reached 7 million views.
MORE >
MEMBER TOOLKIT >
HOTELASSOCIATION.CA
Made with FlippingBook Digital Proposal Creator