A LETTER FROM THE PRESIDENT & CEO
Dear Members,
Looking ahead to a federal election, we've been focusing on gathering insights from hotel owners, brand leaders, and management companies to help shape our recommendations to Canada’s next government. For 2025, our mission is clear: to drive impactful change through data-driven advocacy and cutting-edge programs that empower your businesses. I am immensely thankful for your unwavering support and active participation.
Reflecting on 2024, I am proud of the progress we have made in shaping Canada's hotel industry. Since joining HAC in September, I've seen the dedication that has driven our success during a year of change and growth amid workforce shortages, policy changes, and economic uncertainties. HAC has supported members with a revitalized national conference, improved short-term rental regulations, new investments in business events, and launch of the #HotelWorkLife campaign. Our partnerships are stronger, and our industry's voice is more prominent. Moving forward, we will focus on helping hotels thrive, promoting sustainable practices through Green Key Global, and strengthening our member community.
Beth McMahon, MES PRESIDENT & CEO Hotel Association of Canada
HOTELASSOCIATION.CA
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