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Smarter Marketing, Better Results 4 Free Resources to Boost Your Marketing Tactics 600 South German Lane, Suite 102, Conway, AR 72034 • 501-354-4577
Arkansas Small Business and Technology Development Center I recently found out about this
Over the past year, several small-business owners have asked me the same question about marketing:“What should I do first?”Here at Marcus Vaden Law, our unique experience and years of research have given us a pretty good grasp on where to begin and how to keep momentum once you have it. Marketing can make or break your growing business. No matter what level you are and what your ultimate goals are, knowing the right programs to turn to can give you the footing you need to achieve success. With that in mind, I thought it would be helpful to put together a list of some of the FREE resources I currently use to boost our business. tool to help people find your business to begin with. Without brand visibility, you’d be hard-pressed to stand out in your crowded marketplace. If you choose not to utilize this tool, people won’t be able to easily find your company. To get started, you simply need to make an account. You will then be able to enter your contact info, hours of operation, and any other information you want your potential customers to see when your name pops up online. When people Google your business’ name, it will now appear as one of the first results online under the search bar. The more reviews you have, the higher up on Google your name will appear. This builds trust with the clients who are coming to your business blind, so make a good impression when you get this new venture underway! Google My Business I can’t stress this one enough. Google My Business is an extremely useful
behavior with your meme posting. Facebook is a great tool to engage with your customer base, and it also allows you to easily post your products, highlight your services, create ads, and analyze important consumer data.
through the Conway Chamber of Commerce, and I am a big fan. The ASBTDC is a university- based economic development program that assists entrepreneurs, both new and seasoned. Their consulting services have no costs for Arkansas small businesses. This helpful organization will assist you in your market research, financial planning, business plans, and so much more. This is a great step for those of you who have been in business for a while without successful marketing. You simply tell them who your target demographic is, and they will show you where those specific people live and where you should be advertising.
Canva Canva is an online software that allows for easy and eye-catching
graphic design. I’m not a graphic designer by any means, so I love Canva because the templates are already created for you and are already sized to whatever scale you want. If you need to create business cards, you can just load the template, customize your design, and print in whatever size you want. We’re happy to help our clients in any way we can. We never get tired of answering questions! If you have any thoughts or concerns on anything from your legal questions to your marketing plans, feel free to reach out and give us a call at the number above.
Facebook It is so important to develop your presence on Facebook. You will
want to create a business page that is directly associated with your personal page. Let your potential customers see the person behind the brand — that means being on your best
-Marcus Vaden
Ask Griz The Legal Lab!
injuries is crucial to keeping your attorney updated. Include the date, the aches and pains you experience, how the injuries are affecting your daily activities, the doctors you see, etc. The more detailed, the better! We are just a phone call away at 501-354- 4577. Make sure to mention that Griz told you to call, and we’ll answer whatever questions you may have.
Hi, my name is Griz. I’m the legal lab. I work pro-bone-o for my dad, Marcus. Today’s topic is auto accident documentation. If you’re injured in an accident, keep a journal. Keeping a journal throughout your recovery process is a good idea. Keeping record of all of your
Marcus Vaden Law’s Communication Policy
We would love to take each call that comes through our office; however, to maintain an efficient workplace and ensure you get undivided attention, we ask that you schedule an appointment in advance to speak with your
attorney. Please feel free to contact the paralegal on your case for questions concerning routine matters or other inquiries, as we have an experienced team standing by to help you.
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3 FAMOUS UFO SIGHTINGS (BESIDES ROSWELL) Did You See That?
Going stargazing this summer? Be sure to keep your eyes out for unidentified flying objects (UFOs)! July 2 is World UFO Day, commemorating the supposed UFO crash that took place in 1974 in Roswell, New Mexico. Everyone knows about the strange things that happened in Roswell, but let’s look at a few lesser-known, but no less strange, UFO sightings.
object giving off lights and still moving. The object was gone when police arrived, but they found unusual markings at the site. A few days later, more servicemen went into the forest where they spotted three mysterious bright lights in the sky that shone for hours.
EAST COAST GO FAST VIDEO
THE FIRST FLYING SAUCER
In 2015, a U.S. Navy Boeing F/A-18F Super Hornet strike fighter captured video of a bizarre, fast-moving object that had no visible wings and emitted no heat or no exhaust trail. The video, which can be viewed at COI.ToTheStarsAcademy. com/2015-go-fast-footage, shows the object in the fighter’s targeting system. The pilot and the weapon systems officer can be heard shouting and asking, “What is that, man?”The video leaked in 2017 along with news of the Advanced Aviation Threat Identification Program (AATIP), a secret U.S. government organization investigating UFOs. Most UFO sightings have rational explanations. Even the famous Roswell Incident was proven to be debris from a surveillance program the U.S. military used to spy on the Soviet Union. But there’s something to be said about how a UFO sighting makes us look up at the night sky and wonder if we’re not alone.
On June 24, 1947, civilian pilot Kenneth Arnold was flying his plane near Mount Rainier in Washington when he reported seeing nine blue, glowing objects flying in a V formation at around 1,700 mph. Arnold would later describe the crafts’motions like “a saucer if you skip it across water.”The government confirmed there were no aircraft tests in the area that day. In the following weeks, other sightings of Arnold’s flying saucers would crop up across the region.
THE RENDLESHAM FOREST INCIDENT
Things got weird at a Royal Air Force military base in England on Dec. 26, 1980. At around 3 a.m., two Air Force members saw odd lights falling into the nearby Rendlesham Forest. They reported finding a metallic
Gone to the Dogs HOW CAN A THIEF SUE THE FAMILY HE ROBBED?
Have you heard the story of Terrence Dickson? Even if you don’t know the name, you might have heard his strange tale. Dickson was a burglar in Bucks County, Pennsylvania. One day, after breaking into a house and helping himself to some valuables, Dickson decided to leave through the garage. After discovering the automatic garage door was stuck closed, Dickson turned around and was horrified to realize he’d locked himself inside. To make matters worse, the family he was stealing from had just left for an extended vacation, so Dickson lived off of soda and dried dog food for eight days. When the family returned and found the unlucky burglar, a lawsuit was filed — by Dickson! He sued for mental anguish, and the jury awarded him $500,000. There’s nothing that shakes our faith in the justice system quite like injustice being served. When Dickson’s story first gained notoriety in 2001, thanks to an email circulated by the now-defunct Stella Awards newsletter, which highlighted “outrageous lawsuits,” people were rightfully enraged. There was just one problem: Terrence Dickson never existed. In 2002, a reporter from Pennsylvania contacted the Bucks County prothonotary’s office, where all records for civil cases in the county are kept. He discovered there was no record of any cases involving such a burglar. It’s worth noting the original email where this story
first appeared ended with a call for tort reform from a made-up law firm in Ohio. Likely, this hoax was an attempt to manipulate the public perception of the justice system. Despite being debunked 17 years ago, this tall tale still makes the rounds and often appears on lists of “outrageous lawsuits,”many of which are featured on the websites of legitimate law firms! There are plenty of wacky legal cases, but when a story is too ridiculous, there’s a good chance a few important details are being left out or the readers are being lied to. Don’t believe everything you read online!
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TAKE A BREAK
BEWARE THESE RETIREMENT
SPENDING MISTAKES
Common Financial Pitfalls
The bulk of retirement planning is spent discussing how you will save money in the years leading up to the end of your career, but that’s only half of the picture. Once you enter retirement, your focus shifts to the smartest way to divest your money for both your own enjoyment and your continued financial security. There are countless ways to wisely spend your nest egg, such as taking trips, providing for the education of your grandchildren, and more. However, this article isn’t about good ideas. Instead, let’s talk about some of the worst ways to spend your retirement funds. The appeal of a timeshare seems obvious. It’s a space of your own for a few weeks of the year, and you get to enjoy a nice change of pace from your regular environment. The problem is that these properties are full of hidden costs and have been outpaced by other vacationing options. In a world where you can book an Airbnb with just a few clicks, timeshares are poised to become a relic of a past age. Hackers and cyberscammers love to prey on the elderly. As gross as it may sound, they know that older generations tend to be less tech savvy than their younger counterparts. You should be wary of online offers that look too good to be true. If you have even the slightest doubt, have a loved one take a look at the offer to ensure you’re not being scammed. Never provide your private financial data to a source you don’t absolutely trust. TIMESHARES ONLINE SCAMS
JUICY LUCY SLIDERS
Inspired by Bon Appétit Magazine
Ingredients
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2 lbs. ground chuck beef, 20% lean 8 slices melting cheese (like American, Swiss, Muenster, or cheddar)
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16 small potato rolls, toasted
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Salt and pepper, to taste
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Your favorite burger accompaniments
TCHOTCHKES
Directions
Many of us have walked into the house of an older relative to find a room full of American Girl dolls or a display case of Candlewick glassware. Collecting can be a rewarding hobby when done in moderation, but amassing junk simply for its own sake is a waste of money and space. Make sure you’re acquiring objects because you truly want to treasure them.
1. Divide beef into 16 evenly sized balls. 2. Rip cheese into roughly equal pieces, creating 16 equal portions. 3. Using your index finger, create a small indentation in each ball. 4. Fill indention with cheese and pinch meat around to seal. Then gently form balls into 3/4-inch-thick patties. Season patties. 5. Meanwhile, heat a cast-iron skillet to medium-high. 6. Lightly coat skillet with oil and cook patties in batches. Brown one side undisturbed, about 3 minutes. Carefully flip and cook until desired doneness, about 3 minutes for medium. 7. Serve on toasted potato rolls with your favorite accompaniments.
RUSHED RELOCATIONS
In general, real estate-based purchases can be extremely beneficial for retirees. The exception to this rule is a spur-of-the-moment relocation in order to be closer to your family or a retirement community. Because real estate transactions are so expensive, it’s best to approach them with extreme care and due diligence.
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INSIDE THIS ISSUE 600 S. German Ln., Suite 102 Conway, AR 72034
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Free Marketing Strategies
Juicy Lucy Sliders The Worst Retirement Spending Decisions Going Stargazing? Watch out for UFOs! Did You Hear About the Dog Food Burglar?
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The Madden Curse
ON THE TRAIL OF THE MADDEN CURSE Truth, Lies, and Superstition
There is no urban legend in the world of modern video games as well-documented as the so-called “Madden Curse.”The curse revolves around the highly sought-after cover spot of the popular NFL video game “Madden NFL,” formerly known as “John Madden Football.”While the games date back to 1988, the curse is said to originate with the 1999 version. Garrison Hearst, a popular running back at the time, broke his ankle shortly after being featured on the cover of the 1999 edition. This was the first in a long line of injuries and personal issues that resulted in the rumor gaining traction. Soon, the idea
as coincidence. Despite the ambivalence of many players, there does seem to be a correlation between the cover and player issues. Of the 22 players who have been featured on the cover, 16 of them have suffered from significant issues in the season that followed. While the causes varied, with severe injuries, contract disputes, and personal issues all afflicting different players, something about the spotlight appears to have disturbed the powers that be. In fact, sometimes these issues occur shortly after the game is released in stores.
that the game’s seemingly innocent cover could have devastating effects on a player’s career was widespread. Once a substantial honor in the world of football, the Madden cover spot has become one of the sport’s most feared superstitions for fans.
Whatever the true cause, the curse seems to have taken a dip in recent years. Only one of the last five players has been affected, a stat that bodes well for this year’s star: Kansas City Chiefs quarterback Patrick Mahomes. The real answer probably lies somewhere between fact and fiction. The increased pressure of national attention is bound to make players tense up every once in a while, and in a game as physical as football, any distraction can end in disaster.
The players, however, seem to find the correlation more amusing than scary. Most of the athletes in contention for the spot still consider it to be a great honor, choosing to brush off the rumors
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