Redefining Packaging (CONT’D FROM PAGE 12)
that were originally developed for plastics. “It’s important to advocate for test methods that accurately reflect con- sumer experiences, since using traditional benchmarks can potentially lead to over-engineered or rejected de- signs,” Emma emphasizes. Looking ahead, she predicts that the next big trend in paperboard packaging will be hybrid solutions—clever combinations of paperboard and plastic that significantly reduce plastic content while ensuring that packaging com- ponents remain easy to separate for recycling. While the end goal is fully fossil-free packaging, these intermediate steps are critical for industry progress. Advice For Emerging Designers Emma’s advice to up-and-coming packaging design- ers? Stay curious. She encourages designers to: • Explore new packaging solutions in stores • Engage with professionals in related fields like graphic design, marketing, and automation • Learn new software and tools to stay ahead of industry advancements As the industry continues to evolve, Emma looks for- ward to tackling the more complex challenges of plastic replacement, finding creative ways to develop packaging solutions that are both functional and sustainable. The insights shared by Emma highlight the dynam- ic and rapidly changing landscape of packaging design. As brands continue to push for innovation, efficiency, and
Balancing Aesthetics with Sustainability One of the biggest challenges brands face is balancing visual appeal with sustainability goals. Smurfit Westrock is tackling this challenge with material innovations, such as GlisterKote, a printed silver coating that creates a metallic effect without laminates or foils. Another major advancement is the ability to align primary packaging with paperboard formats using ma- chine-learning technologies. With solutions like CanCollar and PETCollar Fortuna, brands can ensure that primary containers are always facing forward, turning the product itself into an ad panel while reducing material use. Additionally, recyclability remains a top focus, with brands simplifying their packaging by reducing components and moving toward monomaterials to improve recovery rates. Consumer Engagement & Future Of Smart Packaging Digital packaging technologies, such as QR codes and augmented reality (AR), are bridging the gap between physical and digital experiences. Emma notes that these tools allow brands to provide detailed product information, promotions, and interactive brand experiences directly from packaging—ultimately strengthening customer loyal- ty and engagement. Challenges In The Industry & What’s Next One of the biggest challenges facing fiber-based pack- aging designers today is evolving from testing standards
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Do you need printed sheets? We have your answer.. Introducing Heartland’s ColorCorr. This is “flexo-printing in the round”. On our corrugator we can print up to 109” wide. The advantage is that we can print the equivalent of ½ roll at a time and not be required to keep several rolls of very expensive preprinted paper on the floor. Much less waste and risk. In continual print mode, we use either laser-engraved rubber rolls or solid rubber rolls to print a “flood coat” or a repeating pattern. If we are printing a repeating pattern, we can run a two-color design on the paper. Customers have found that running sheets we print can allow them to run a lighter-grade due to reduced caliper loss, and in some cases eliminate one or more machine passes.
For more information contact: Charlie Freeman | 816-500-8889 | cfreeman@heartlandsheets.com Tim Kramer | 816-841-8317 | color@heartlandsheets.com
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March 17, 2025
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