Anders + Summit Merger Story
SAYING ‘YES’ MORE OFTEN Complete Virtual Cfo Services In-House While Summit leads the way in terms of the VCFO playbook, the breadth of expertise at Anders gives us a huge advantage; Summit will be able to say ‘yes’ more often.
EXPORTING THE DIGITAL AGENCY FOCUS Applying Summit’s Advisory Offering to Industries Served by Anders
Summit’s success in becoming the business of choice for digital agencies holds so much potential to expand that offering within Anders across the industries they serve: healthcare, construction, logistics and legal, just to name a few. Today’s talent shortage is forcing companies to look for new, innovative solutions. Previ- ously, when a company had a technology or accounting need, they just hired a person or two. Now you can’t find those people. So more and more companies are coming to us and saying, “Look, we can’t find the talent. Can we outsource this to you? Can you take this off our hands? It’s back office. We’re not good at it. Can you guys do that?”
This partnership allows us access to a firm with expe- riencein more industries. In the past, we’ve missed clients because we didn’t have experience in a certain industry; now, we have a great opportunity to bring them on as clients because Anders has that experience, broadening our reach. We’ll qualify more clients because we will have all the in-house resources a company could need, from valuation to deep tax expertise. We provided those services in the past, but we had to outsource them—which took time to set up and even more time to manage, in order to ensure that the partner we were bringing in would
provide the same standard of client experience that Summit guarantees. With the in-house option, it’s a win-win. Summit and Anders expand their client-base and deliver a smoother, higher level service, because now the client has one provider looking holistically at all the aspects of their business. Our Virtual CFOs are happy. The strategic plan the leadership team developed offers opportunity at all levels. All the changes we make are geared toward freeing the VCFOs’ capacity to be even more consultative with their clients and to take on the highest level business advisor role possible.
Once we figured out a price that wasn’t ridiculously low, we moved one step closer to where we wanted to be—in the clients’ corner, doing the work we do best, rather than hovering by the mailbox, waiting for the next check.”
SOME OF THESE BUSINESSES DON’T KNOW YET THAT THERE’S A BETTER OPTION.
We know we’ve got a good thing going. We know there are companies in other industries that could also use them. Now we have to work on reaching those companies. And our partnership with Anders will help us do that.
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