Summit CPA Group Brand Style Guide
Anders + Summit Merger Story
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PREFACE
MAASTRICHT BLUE # 011638 their first steps toward merging. And now, as 2022 draws to a close, the two companies are in the thick of the process of integration. KEPPEL # 419EA4 In 2021, Anders—a large, St. Louis-based brick-and-mortar firm—and Summit—a fully distributed, unconventional, smaller firm—took We entered the merger process with a list of must-haves. In terms of our day-to-day, we wanted to take care of our Summit team and continue to operate as an independent unit—essentially keeping our machine intact, and using the merger to accelerate our growth trajectory. To reach such a goal, we knew we needed to maintain our national brand, which provides two main and equal benefits: finding prospects and finding talent. We’ve put a thought-leadership marketing engine in motion that attracts clients across the country. At the same time, the national brand helps recruit talent coast-to-coast without geographical limits—a must-have in today’s tight talent market. In terms of the structure of the merger itself, we wanted to create an incentivized buy-out that motivates both sides to continue pushing toward those goals, and we wanted a seat at the table for Summit’s co-founders, Jody Grunden and Adam Hale , so that they could be a central part of the decision-making process moving forward.
It’s been fast, it’s been intense, and it’s been—at times—bumpy. That’s why we wanted to tell you the story of how and why it happened: to share our thinking behind this merger and our approach to the challenges that we’ve faced along the way. Anders and Summit are different, no question, and we see this merger as an opportunity to leverage those differences. As a result, we’ll become stronger not just in our respective areas of expertise but, even more exciting, we’ll strengthen one another by sharing that expertise to better serve our clients and continue to make positive changes to the industry. Whether you’re interested in merging yourself or are just curious to understand the thinking behind the Anders + Summit merger, we invite you to read the story from the perspective of Jody Grunden, Summit’s co-founder and former CEO, as well as key players on the Summit and Anders teams.
With most accounting firm mergers or acquisitions, one firm is looking to acquire more of what they already do. ST. PATRICK’S BLUE #1F3D7D X11 GRAY #BDBEC0 BLACK BEAN #390B0C FONT PREFERENCES SAMPLE IMAGES
But with Anders CPAs + Advisors (Anders) and Helvetica Light Gil Sans Bold Calibri (Body)
Summit CPA Group (Summit), this is not that kind of merger.
“ As a result, we’ll become stronger not just in our respective areas of expertise but, even more exciting, we’ll strengthen one another by sharing that expertise to better serve our clients and continue to make positive changes to the industry.”
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