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December 2022
IT’S NOT WHAT’S UNDER THE TREE THAT COUNTS
The origin of the Christmas tree in ancient cultures was heralded as the beginning of brighter days ahead, an indication that the sun god was regaining strength. Evergreens retain their color throughout all four seasons, a powerful reminder of warmer months to come with the coordination of the solstice. My mom (pictured left, who provides us with the monthly recipes for this
equally successful. My encouragement isn’t to focus on the Christmas gifts this month, but to think about the Christmas tree instead. If the evergreen signifies the four seasons, what might your Q1, Q2, Q3, and Q4 look like in 2023? In December, I will focus on goal setting. If you
are waiting until January to plan
newsletter) was thrilled with her new Christmas tree, as was my niece, Emile. I took these other photos at the beginning of the month in downtown San Francisco and a small town nearby in the
your goals for the new year, you’ll be starting at least a month behind your competition. Use December as your
Bay Area. To me, the tree signifies the start of what is coming. I hope all of you are focusing on family and friends this month. However, I also encourage you to save some time for planning what will be the beginning of brighter days ahead. Arguably, we have never had more opportunities in business than right now. Think about it: You can work out of your home or in a 20-story building and be
planning ground. Use the Christmas tree to remind you of what was, what could have been, and what might just happen next. Merry Christmas and happy New Year. Remember, it’s the tree that counts, not what’s under it.
-Dave Tester
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It’s imperative to track the number of customer touches your salespeople make. If your salespeople are consistently struggling to make the sale until their fifth contact, you can adjust the sales approach. Additionally, this will help you recognize the salespeople who aren’t hitting their marks. One person may close their sales by the third contact, but another salesperson doesn’t usually close until the eighth — try to discover why. Discuss it and determine a solution. If they don’t start closing sooner, you may need to find a salesperson to replace them. Churn
and make necessary adjustments to keep them. If nothing else, tracking churn will help you realize how valuable your existing customers are, encouraging you to improve your selling strategies for them specifically. Funnel Drop-Off Rate Wouldn’t it be great if you could learn the exact moment a customer decided not to buy your product or service? But that’s exactly what you learn when you track your funnel drop-off rate. If you have a website, the funnel drop-off rate tells you how often people visit your website without making a purchase and
Churn refers to your attrition rate or the number of customers you lose each month. Your existing customers are the most important clients your business has. When they’re happy, they will tell others about your products and services,
when they decide not to buy. You can track this KPI by using Google Analytics. Knowing this KPI will help you determine what adjustments to make to your website. Keep in mind that funnel drop-off rates are usually over 95%, so don’t get too concerned if this number is extraordinarily high. It still yields essential clues about what you can change. Many trackable KPIs will benefit your business in addition to these three. Find the KPIs that matter the most in your industry and start tracking!
which can help drive sales. So, isn’t it essential to keep track of the clients you’re losing each month? After you begin tracking churn, you’ll quickly realize what you aren’t doing enough of to keep the customers you already have. You’ll pinpoint the moment you’re losing pieces of your customer base
TESTER’S- TRAVELS San Antonio The San Antonio River Walk is one of the most visited places in Texas. I suggest visiting during the holidays because of all the lights and the incredible scenery and history. Remember the Alamo, but don’t forget the River Walk! The San Antonio River Authority was founded in 1937 to assist in flood control efforts and later create hugely successful restoration projects. Architect Robert Hugman and developer Jack White, manager of the White Plaza Hotel, planned the initial downtown River Walk in March 1941.
Hotels and restaurants opened along the River Walk in time for the many visitors of the 1968 World’s Fair. And in 1998, the 13-mile expansion began, which then created the Museum and Mission Reaches. As these aspects of the river developed, tourists and locals alike gathered again to admire and enjoy the river that has stolen the hearts of so many before.
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IMPROVE YOUR EXISTING CUSTOMER SALES WITH THESE 3 STRATEGIES
One of the biggest mistakes businesses can make is focusing too much on new customers or potential leads. While your business needs to attract new customers, you can’t forget your existing ones. These clients have already done business with you. They know what your business and its products can do for them. If they like the business relationship enough, they’ll even refer other people to you. That’s why it’s essential to boost your existing customer sales in addition to pursuing new leads. If you want to improve your existing customer relationships and sales, After successfully completing a sale, reach out to your customer to ensure everything is going well with your product or service. You can address their concerns and provide excellent customer service if they are unhappy. If they are happy, they’re now aware that you care about them as a customer. They’ll be much more likely to buy from you again or even tell their friends about your company. You should also send out email marketing to your existing customers to share information about new products, services, or promotions. Start a customer loyalty program. try utilizing one of the following strategies. Engage with current customers often. Many companies offer their customers loyalty and reward programs — the more they shop, the more they earn. This is a great way
to encourage current clients to continue shopping with you. Why would they go to a competitor for a similar product if they can earn rewards for shopping with you? Just make sure these rewards are worth your existing customers’ time, and you’ll see a boost in return sales before long. Cross-sell and upsell your products. You may offer merchandise considered to be one-time purchases that leave no reason for a customer to return, but that’s not necessarily the case. Try selling products that relate to their original purchase. Your company might also have products customers would buy, but they just don’t know about yet. Make sure to cover your bases, and be sure to ask if there’s anything else you can help each customer with after completing every sale. Follow these tips — and you’ll be sure to see an increase in sales from referrals and previous customers as well.
QUINOA BOWL FOR ONE
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GG Gretchen’s Kitchen (My Mom’s Secret Recipes)
INGREDIENTS
• ½ cup water • ½ cup thinly sliced carrots • ¼ cup red quinoa (can use white if desired)
• ½ tsp chicken bouillon granules • 1 cup cooked broccoli, chopped • 1 cup baby spinach, chopped
Corner Post MINISTRY
DIRECTIONS
If you would like to listen to Dave’s spiritual podcast, visit CornerPostMinistry.com.
1. Combine water, carrots, quinoa, and chicken bouillon in a medium saucepan over medium heat. Bring to a boil; reduce heat and simmer until nearly all water has been absorbed and the outer ring of quinoa grain is visible (about 10 to 12 minutes). 2. Add broccoli and spinach to the pot, stir, and cover to allow the spinach to wilt. Continue to cook until all water is absorbed and vegetables have been heated through (about 5 minutes). 3. Spoon quinoa and veggies into a bowl and serve.
“And she shall bring forth a son, and thou shalt call his name JESUS: for he shall save his people from their sins.” –Matthew 1:21
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6700 N. Linder Rd., Ste. 156 #297 Meridian, ID 83646 208-707-9807 GoDaveTester.com
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It’s the Tree That Counts
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Tester’s Travels: San Antonio
3 Methods to Boost Existing Customer Sales
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Quinoa Bowl for One
KPIs Your Business Should Be Tracking
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GIVE YOUR BUSINESS A NECESSARY BOOST Track These Important KPIs To run a successful business, you need to track specific key
performance indicators (KPIs). Since we entered the digital age, the number of KPIs businesses can track has exploded. Your business can track so much more than just revenue, leads, and customer satisfaction. When you track the right KPIs, unique details emerge about your business and customer base, which you can adjust to help your business grow. One of business owners’ biggest dilemmas is figuring out which KPIs to track. It’s impossible to measure every single KPI effectively, but some are important for most businesses to track. Here are three KPIs your business should keep track of if you aren’t already. Contact to Customer Conversion Rate Ideally, our sales teams should close sales during their first communication with a customer, but that’s rarely the case. Instead, they spend the initial contact explaining your business’s product or service to the customer and countering their concerns. After that, your salesperson may need to follow up with a potential customer a few times to persuade them to buy. Sometimes, this approach works, allowing you to make a sale. Other times, the customer might choose not to buy from your business at all.
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