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It’s imperative to track the number of customer touches your salespeople make. If your salespeople are consistently struggling to make the sale until their fifth contact, you can adjust the sales approach. Additionally, this will help you recognize the salespeople who aren’t hitting their marks. One person may close their sales by the third contact, but another salesperson doesn’t usually close until the eighth — try to discover why. Discuss it and determine a solution. If they don’t start closing sooner, you may need to find a salesperson to replace them. Churn
and make necessary adjustments to keep them. If nothing else, tracking churn will help you realize how valuable your existing customers are, encouraging you to improve your selling strategies for them specifically. Funnel Drop-Off Rate Wouldn’t it be great if you could learn the exact moment a customer decided not to buy your product or service? But that’s exactly what you learn when you track your funnel drop-off rate. If you have a website, the funnel drop-off rate tells you how often people visit your website without making a purchase and
Churn refers to your attrition rate or the number of customers you lose each month. Your existing customers are the most important clients your business has. When they’re happy, they will tell others about your products and services,
when they decide not to buy. You can track this KPI by using Google Analytics. Knowing this KPI will help you determine what adjustments to make to your website. Keep in mind that funnel drop-off rates are usually over 95%, so don’t get too concerned if this number is extraordinarily high. It still yields essential clues about what you can change. Many trackable KPIs will benefit your business in addition to these three. Find the KPIs that matter the most in your industry and start tracking!
which can help drive sales. So, isn’t it essential to keep track of the clients you’re losing each month? After you begin tracking churn, you’ll quickly realize what you aren’t doing enough of to keep the customers you already have. You’ll pinpoint the moment you’re losing pieces of your customer base
TESTER’S- TRAVELS San Antonio The San Antonio River Walk is one of the most visited places in Texas. I suggest visiting during the holidays because of all the lights and the incredible scenery and history. Remember the Alamo, but don’t forget the River Walk! The San Antonio River Authority was founded in 1937 to assist in flood control efforts and later create hugely successful restoration projects. Architect Robert Hugman and developer Jack White, manager of the White Plaza Hotel, planned the initial downtown River Walk in March 1941.
Hotels and restaurants opened along the River Walk in time for the many visitors of the 1968 World’s Fair. And in 1998, the 13-mile expansion began, which then created the Museum and Mission Reaches. As these aspects of the river developed, tourists and locals alike gathered again to admire and enjoy the river that has stolen the hearts of so many before.
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