Jon Carson Consulting - December 2022

IMPROVE YOUR EXISTING CUSTOMER SALES WITH THESE 3 STRATEGIES

One of the biggest mistakes businesses can make is focusing too much on new customers or potential leads. While your business needs to attract new customers, you can’t forget your existing ones. These clients have already done business with you. They know what your business and its products can do for them. If they like the business relationship enough, they’ll even refer other people to you. That’s why it’s essential to boost your existing customer sales in addition to pursuing new leads. If you want to improve your existing customer relationships and sales, After successfully completing a sale, reach out to your customer to ensure everything is going well with your product or service. You can address their concerns and provide excellent customer service if they are unhappy. If they are happy, they’re now aware that you care about them as a customer. They’ll be much more likely to buy from you again or even tell their friends about your company. You should also send out email marketing to your existing customers to share information about new products, services, or promotions. Start a customer loyalty program. try utilizing one of the following strategies. Engage with current customers often. Many companies offer their customers loyalty and reward programs — the more they shop, the more they earn. This is a great way

to encourage current clients to continue shopping with you. Why would they go to a competitor for a similar product if they can earn rewards for shopping with you? Just make sure these rewards are worth your existing customers’ time, and you’ll see a boost in return sales before long. Cross-sell and upsell your products. You may offer merchandise considered to be one-time purchases that leave no reason for a customer to return, but that’s not necessarily the case. Try selling products that relate to their original purchase. Your company might also have products customers would buy, but they just don’t know about yet. Make sure to cover your bases, and be sure to ask if there’s anything else you can help each customer with after completing every sale. Follow these tips — and you’ll be sure to see an increase in sales from referrals and previous customers as well.

QUINOA BOWL FOR ONE

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GG Gretchen’s Kitchen (My Mom’s Secret Recipes)

INGREDIENTS

• ½ cup water • ½ cup thinly sliced carrots • ¼ cup red quinoa (can use white if desired)

• ½ tsp chicken bouillon granules • 1 cup cooked broccoli, chopped • 1 cup baby spinach, chopped

Corner Post MINISTRY

DIRECTIONS

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1. Combine water, carrots, quinoa, and chicken bouillon in a medium saucepan over medium heat. Bring to a boil; reduce heat and simmer until nearly all water has been absorbed and the outer ring of quinoa grain is visible (about 10 to 12 minutes). 2. Add broccoli and spinach to the pot, stir, and cover to allow the spinach to wilt. Continue to cook until all water is absorbed and vegetables have been heated through (about 5 minutes). 3. Spoon quinoa and veggies into a bowl and serve.

“And she shall bring forth a son, and thou shalt call his name JESUS: for he shall save his people from their sins.” –Matthew 1:21

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