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It’s the Tree That Counts
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Tester’s Travels: San Antonio
3 Methods to Boost Existing Customer Sales
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Quinoa Bowl for One
KPIs Your Business Should Be Tracking
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GIVE YOUR BUSINESS A NECESSARY BOOST Track These Important KPIs To run a successful business, you need to track specific key
performance indicators (KPIs). Since we entered the digital age, the number of KPIs businesses can track has exploded. Your business can track so much more than just revenue, leads, and customer satisfaction. When you track the right KPIs, unique details emerge about your business and customer base, which you can adjust to help your business grow. One of business owners’ biggest dilemmas is figuring out which KPIs to track. It’s impossible to measure every single KPI effectively, but some are important for most businesses to track. Here are three KPIs your business should keep track of if you aren’t already. Contact to Customer Conversion Rate Ideally, our sales teams should close sales during their first communication with a customer, but that’s rarely the case. Instead, they spend the initial contact explaining your business’s product or service to the customer and countering their concerns. After that, your salesperson may need to follow up with a potential customer a few times to persuade them to buy. Sometimes, this approach works, allowing you to make a sale. Other times, the customer might choose not to buy from your business at all.
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