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“ WE STRIVE TO ELEVATE THE SHOPPING
A marble wall of rich green, a color that has become synonymous with the Rolex brand. The shop-in-shop delivers an au- thentic Rolex experience by providing professional expertise infused with the excellence, precision and attention to detail, for which the brand is globally renowned. It features a Watch Bar, var- ious seating areas where clients can re- lax and a VIP lounge, which showcases the extensive collection of some of the world’s finest timepieces. For the Boul - les, this special place is personal. “We are thrilled to carry such an esteemed and long-admired brand,” says Denis Boulle, owner and CEO of de Boulle Di- amond & Jewelry. “Rolex represents the qualities we strive to embody at de- Boulle: quality, value and reliability.” For son Nicholas, president of de Boulle Houston, there is another layer of mean-
claim among connoisseurs of horol- ogy: the watches of Patek Philippe. Since 1845, the Swiss watchmaker has received more than 100 patents for its inventions — everything from move- ments, cases to hands and dials. This spirit of innovation has been instru- mental for the longevity and reliability of its watches. For Denis Boulle, this is a match made in heaven: “ de Boulle and Patek Philippe are family owned companies — and both represent the epitome of precision, beauty and finely crafted luxury goods.” Inside the bou- tique within de Boulle — an inner world of the boutique’s interior is character- ized by rich warm colors hues, woods, plush upholstery, and Patek Philippe’s distinct style. The showroom hosts a browsing table, a seating area, and an intimate library — clients can marvel at
ouston, Texas — de Boulle Diamond & Jewelry, the family owned business with locations in Houston and Dallas — and that will celebrate its 40th year in 2023 — now has two special shops with- in its sophisticated Houston salon in the River Oaks District. THE ROLEX SHOP-IN-SHOP de Boulle Diamond & Jewelry’s in-store Rolex boutique is so special it has its own private entrance. (In this case, it’s just off the main road of the River Oaks District.) At more than 1,000 square feet, the shop is the ultimate showcase for the Swiss watchmaker’s exceptional timepieces and is designed to honor the Rolex palette, with its imported traver - tine, American walnut, polished brass and wax-finished brushed bronze. One of the shop’s most prominent features?
ing. “Not only is it a privilege to offer these exceptional timepieces to our cli- ents, but it is an honor to carry a brand that is so closely connected to the rac- ing world, which is passion of mine.” In 2017, Nicholas won the Rolex 24 at Daytona. He is the first and only autho - rized Rolex dealer to win the famed en - durance race. As a special homage to it, Rolex and de Boulle Diamond & Jewelry have dedicated an area within the show- room to racing and the Boulle family’s connection to the sport. THE PATEK PHILIPPE SHOP-IN-SHOP It is the ultimate home for masterpiec- es. Within de Boulle Diamond & Jewel- ry’s chic Houston salon sits an exclusive boutique for timepieces that continues to elicit spontaneous, enthusiastic ac-
EXPERIENCE FOR VISITORS TO OUR STORES. WE TRY TO MAKE OUR CLIENTS FEEL AT HOME WHEN SHOPPING WITH US. —Nick Boulle
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