Mod 1 - Concept of DT

CONCEPT OF DESIGN THINKING

DESIGN THINKING definition

Design thinking is a human centered and collaborative approach to problem solving, using a designed mindset to solve complex problems. - Tim Brown ( British Industrial Designer & President of IDEO)

DESIGN THINKING concept

Empathize

Define

• Foundation of human- centered design process • Necessary to observe, engage and immerse

Ideate

Empathy findings are unpacked and synthesized into

Prototype

Mode during the design process in which the focus

Test

Getting ideas and explorations out of the head into the physical world

compelling needs and insights

Chance to refine and improve solutions

lies on idea generation

LEFT AND RIGHT HEMISPHERE

Right brain functions Art awareness Creativity Imagination Intuition Insight

Left brain functions Analytic thought Logic

Language Reasoning Science and math

Holistic thought Music awareness 3-D forms Left-hand control

Written number skills Righty-hand control

DESIGN THINKING result of combing analytical and intuitive thinking

Experience Innovation

Emotional Innovation Brands

Business Viability

Technology Feasibility

People Desirable

Functional Innovation

DESIGN THINKING result of combing analytical and intuitive thinking

Goal Produce consistent, predicable outcomes

Goal Produce outcomes that need desired objective

Analytical Thinking

Intuitive Thinking

Design Thinking

100% reliability 50/50 mix 100% validity

Design thinking is a methodology that is fast becoming a mainstay in business strategy all around the world. Centered around creativity, empathy, and putting the users' needs as the heart of the problem, design thinking is seen as an important tool for driving innovation and sustained business growth.

DESIGN THINKING traditional vs. design thinking

Traditional Thinking

Design Thinking

Flawless planning

Enlightened trail and errors

Avoid failure

Fail fast

Rigorous analysis

Rigorous testing

Presentations

Lightweight experiments

Arms length customer research

Deep customer immersion

Periodic

Continuous

Thinking

Doing

DESIGN THINKING

1

Knowledge: Define the challenge you face

Idea

Empathy: Take the role of your end user

2

Awareness: Know how to improve status quo

Applying design thinking in iterations

Creativity: Foster ideas

Adaptivity: Learn from feedback and adapt

3

Implementation

4

Monitor

5

Restart the process

DESIGN THINKING integrates business, technology and people

Empathy

Show instead of telling

Experiment

Mindfulness

Action oriented

Collaboration

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