Mod 1 - Concept of DT

DESIGN THINKING result of combing analytical and intuitive thinking

Goal Produce consistent, predicable outcomes

Goal Produce outcomes that need desired objective

Analytical Thinking

Intuitive Thinking

Design Thinking

100% reliability 50/50 mix 100% validity

Design thinking is a methodology that is fast becoming a mainstay in business strategy all around the world. Centered around creativity, empathy, and putting the users' needs as the heart of the problem, design thinking is seen as an important tool for driving innovation and sustained business growth.

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