DESIGN THINKING result of combing analytical and intuitive thinking
Goal Produce consistent, predicable outcomes
Goal Produce outcomes that need desired objective
100% reliability 50/50 mix 100% validity
Design thinking is a methodology that is fast becoming a mainstay in business strategy all around the world. Centered around creativity, empathy, and putting the users' needs as the heart of the problem, design thinking is seen as an important tool for driving innovation and sustained business growth.
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