TOURISM TASMANIA
CEO Tourism Tasmania John Fitzgerald
Spring in full bloom Springtime in Tasmania is spectacular, and we will be encouraging Australian travellers to visit this year with an invitation to Come Down for Air. Come Down for Air campaign takes off in SA, WA, and QLD Building on the foundations of our award- winning brand platform Come Down for Air, a significant marketing campaign began in mid-September aimed at visitors from South Australia, Western Australia and Queensland with the invitation to enjoy a springtime holiday in Tasmania. While border restrictions remain in place with some states, the campaign is targeting visitors in key markets open to the state. The team will monitor campaign performance and adapt as necessary, with a second burst to target New South Wales and Victoria planned in mid- November. Come Down for Air campaign creatives will be running across television, radio, newspaper, social media, YouTube, outdoor and online, driving visitors to www.discovertasmania.com. au/air to get inspiration for their next trip to Tassie. The campaign activity also supports new direct flights that have been recently introduced from Adelaide, Perth and Brisbane. A month for mental health October is Mental Health Month and is a timely reminder for us to check in with our colleagues and family.
The hardship and uncertainty that the Tasmanian hospitality and tourism industry has faced throughout the Covid-19 pandemic has been significant. The resilience the sector has consistently demonstrated in the face of these challenges has been immense, but I want to encourage everyone to ensure their mental health takes priority. I’m proud to say our industry has been championing positive mental health practices with open public conversations and readily available resources. Tasmanian businesses have been offered A Tasmanian Lifeline following the announcement of the Tasmanian Government’s $100,000 mental health support package in March. Through this program participants can access a tailored counselling service with a free one-hour consultation available via www. atasmanianlifeline.com.au/ I encourage you to engage with these services if you’re feeling a lack of control, overwhelmed or anxious. As a community, let’s keep this conversation open. Please look out for each other and those in your community, pick up the phone or use social media to reach out to your colleagues, friends and family and ensure they are doing okay. By prioritising positive mental health practices, we can continue to provide our exceptional experiences and warm hospitality. If you would like to keep up to date with all the latest news from Tourism Tasmania, make sure you subscribe to the Tourism Talk newsletter.
Hospitality Review: October 2021 31
Hospitality Review: October 2021 30
Made with FlippingBook Learn more on our blog