we hit 500 as a community. Once we hit 500 closed rental proper- ties, I will be sending a $10,000 check to the local Food Bank and I will also be dying my hair pur- ple, which should be a lot of fun! The contest has sparked a lot of interest and activity in my commu- nity and is having a tremendous impact on activity, questions, and deal closure. In fairness, I now believe more deals were closed last year, but I never learned about them as I wasn’t asking to hear about them. At this point, we are averaging 10 or more deals a week across my community and it is a great feeling to see us tracking to exceed our target. A surprise upside of this contest is that it keeps me motivated. It is a tremendous rush to get almost daily emails and direct messages about deal closings and that “One Rental at a Time” is helping. I find it a lot easier to continue to create daily original content when I know my efforts are producing a posi- tive impact on my community. I find that I am seeing three con - sistent themes in the messages I have received in the last 15 weeks. NO. 1 Focus: Most of the people attracted to “One Rental at a Time” are full-time employees who are also raising a family like my wife Olivia and I did all those years ago. This is why I preach Focus and the Creation of a specific Buy Box. I believe most investors fail as they are doing too much, they are looking at too many markets, and they are simply confusing themselves. I want my community to create a Buy Box in a single city or zip code that pro- duces a list of 20-40 active listings. Then I ask them to look at that Buy Box every day for 60-90 days.
routinely hear from investors who were stuck in over-analyzing deals and that “One Rental at a Time” simplified the entire process and allowed them to move forward. I now know that my daily effort is paying off because I am hearing from my community that they are taking action and they are clos- ing on their first or next invest - ment property. I am so confident in them that I bought 1,500 cards as I want to blow away our goal of 500. It is exciting to anticipate what will happen next year! •
NO. 2 DailyDiscipline: I preach daily discipline that
should boil down to 15-20 minutes of reviewing the focused buy box from Step 1. The daily activity is rath- er simple but will build confidence as you continue it. As days tick by, you will be noting additions and price changes and removing list- ings that fall away. The daily activity is meant to eventually answer only one question: “What is an average deal in my chosen buy box?” I want my community to answer this pow- erful question because once they know the average for their buy box, they can go about securing good or great deals. To be clear, I do not believe investors should settle for average deals and should strive for either good or great deals. NO. 3 Confidence: Perhaps the greatest thing I have heard is that “One Rental at a Time” has given an investor the confi - dence to write their first offer after being frozen by fear for years. I also
Michael Zuber worked in the Silicon Valley since graduating from Santa Clara University 20+ years ago. After wasting time and money in his 20s, he began
investing buy and hold rental properties and never looked back. Michael grew his rental property portfolio from a single rental house to financial freedom in 15 years. Now that he no longer has a day job, he shares his story via his self-published book and YouTube Channel, both called One Rental at a Time.
thinkrealty . com | 11
Made with FlippingBook Online newsletter