INVESTOR RESOURCES
VIRTUAL TOURS
Matterport vs. Zillow 3D WHICH PLATFORM IS RIGHT FOR YOUR BUSINESS?
by Kori Covrigaru, PlanOmatic
3D tour technology allows providers of single-fam- ily rental homes the opportunity for future residents to view their homes via immersive, three-dimensional tours that make the viewer feel like they’re right there, inside the property. But two of the most popular options, Matterport and Zillow 3D, are very different platforms with different approaches to creating these tours. Depending on your needs, one may be better than the other for you. So, let’s look at what makes each platform unique, and which one best meets your needs. WHAT IS MATTERPORT? Matterport provides immersive, realistic 3D tours that are hard to top. In these truly 3D experiences, viewers are able to walk from room to room with ease and zoom in for
a detailed inspection of the space. The experience they provide is ideal for investors who want to optimize their resources to perform everything from virtual due diligence to make ready inspections at the property turn. Pros of Matterport: Single-family rental (SFR) inves- tors who have investments throughout the country need a reliable way to evaluate and manage properties from a distance. Matterport offers that solution with ultra-realis- tic 3D tours. MATTERPORT PROS: 1 3DDollhouseView: Matterport allows viewers to see a 3D view of a house from the outside looking in, as if it were a dollhouse. Viewers can virtually move to different floors with ease. Investors can visualize renovation needs from anywhere.
74 | think realty magazine :: november 2021
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