Query and User Intent Result
Rating
Fails to Meet Explanation
Query: [what is wedding in spanish] User Intent: Find how to say the word <wedding= in Spanish. Query: [american express] User Intent: Go to the American Express card website or get information about the company and its products and services. Query: [how to quit smoking] User Intent: Find information on ways to quit smoking.
The translation in the result block is completely wrong and inaccurate. Mañana means <tomorrow,= not <wedding.= The LP is a humorous blog post about a wife helping her husband to buy a suit. The page mentions <American Express,= but is insufficiently related to the query to be helpful for users, so it Fails to Meet the user intent. This LP has gibberish text. Read this sentence: <How do you make a cigarette symbol on the keyboard? In.= The quality of the landing page is so low that the page Fails to Meet the user intent.
Query: [starting order for today’s nascar race] User Intent: Find information about the starting order of the Nascar race that day.
This result shows a NASCAR schedule, but does not have the starting order. The content is not what the user is looking for and Fails to Meet the user intent.
Remember that you should check for the factual accuracy of answers. For this result, go to the company’s page at www.aircanada.com/en/customer care/int/ and select USA to check the number shown here. According to the airline’s website, the correct phone number is 1-888-247-2262. Because this answer is incorrect, it should be rated Fails to Meet . The MC of this page is an example of a demonstrably inaccurate news report, including a fictitious quotation by Barack Obama. Because the content is presented as a factual news article, it is inaccurate with an intent to deceive users and should be rated Fails to Meet.
Query: [air canada phone number] User Intent: Find the customer service phone number for the airline Air Canada.
Query: [obama news] User Intent: Find recent news about Barack Obama, the 44th president of the United States.
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