15.5 Did Not Load Flag 15.5.1 Using the Did Not Load Flag Did Not Load is used to indicate technical problems with the webpage that prevent users from viewing any LP content. Use the Did Not Load flag when: ● The MC of the landing page is a web server or web application error message and there is no other content on the page: no navigation links, no home link, no SC, and no Ads. See here for a Wikipedia page on different types of error messages. ● The landing page is completely blank: no MC, no SC, and no Ads. Assign the Did Not Load flag based on the landing page, not the result block. Here is an example of a Did Not Load landing page. You cannot tell that the landing page doesn’t load by looking at the result block.
Query and User Intent
Result Block and LP, Needs Met Rating, Flag
Explanation
This page displays a generic 404 message. There is no MC, SC, or Ads on the page. This result merits a FailsM rating and the Did Not Load flag.
Query: [douglas instruments] User Intent: Navigate to the homepage of this website.
Here are screenshots of other types of landing pages that should be assigned the Did Not Load flag: DNL1, DNL2. You should not use the Did Not Load flag for: ● Malware warnings, such as <Warning 3 visiting this site may harm your computer!= (example). ● Pages that have removed or expired MC (e.g., expired classified listing, removed social media post, products or services unavailable). ● Pages that are inaccessible because you need a subscription to view the MC. 15.5.2 Needs Met Rating and the Did Not Load Flag All result blocks must be given a Needs Met rating. If the landing page truly doesn’t load, assign the Did Not Load flag and rate the page FailsM . True Did Not Load pages are useless. Sometimes the page partially loads or has an error message. Give Needs Met ratings based on how helpful the result is for the query. Error messages can be customized by the webmaster and are part of a well-functioning website. Sometimes these pages are helpful for the query. Note: If you are unable to evaluate the Page Quality rating of a Did Not Load result, you do not need to assign a Page Quality rating and can leave the slider at N/A .
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