Search quality rater guidelines - 2022

Query and User Intent Result Block & LP, Needs Met & Page Quality Ratings

Explanation

Even though there are many options, a page for an individual company that offers different cards could be very helpful. Needs Met : This LP is more specific than the query, but could still be helpful for many or most users because Visa is a popular credit card company. Page Quality : Visa is a credit card company with high E-A-T that offers services for credit cards, banking, etc. and has a good reputation. High+ to Highest is an appropriate rating. Even though there are many options, a page for an individual company that offers different cards could be very helpful. Needs Met : This LP is more specific than the query, but could still be helpful for many or most users because Discover is a popular credit card company. Page Quality : Discover is a company with high E-A-T that offers services for credit cards, banking, etc. with a good reputation. High+ to Highest is an appropriate rating. This page offers a list of top credit cards in a variety of categories. Needs Met : This LP fits the query. It would be helpful for most users. Page Quality : This website helps consumers make money decisions. It has a good reputation, high E-A-T, and has been recommended by several major newspapers. High is an appropriate rating. This page describes a credit card that requires union membership. Needs Met : Since the credit card requires union membership, the page would be helpful for some users. Page Quality : This company is an expert on its own credit card, which is issued by HSBC Bank, a financial services organization with a good reputation and high E-A-T. High is an appropriate rating.

Query: [credit cards] User Intent: Users are probably looking to sign up for a credit card online, or want to research credit cards before signing up.

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