2.4.2 Identifying the Supplementary Content (SC) Supplementary Content contributes to a good user experience on the page, but does not directly help the page achieve its purpose. SC is controlled by webmasters and is an important part of the user experience. One common type of SC is navigation links that allow users to visit other parts of the website. Note that in some cases, content behind tabs may be considered part of the SC of the page.
Sometimes the easiest way to identify SC is to look for the parts of the page that are not MC or Ads.
Type of Page and Purpose
SC Highlighted in Blue
News article page: the purpose is to communicate information about an event or news topic. Store product page: the purpose is to sell or give information about the product.
SC - News Article SC - Shopping Page
Video page: the purpose is to share a video about cats.
SC - Video Page
Blog post page: the purpose is to share music used on a TV show.
SC - Blog Post Page
2.4.3 Identifying Advertisements/Monetization (Ads) Ads may contribute to a good user experience. Advertisements/Monetization (Ads) is content and/or links that are displayed for the purpose of monetizing (making money from) the page. The presence or absence of Ads is not by itself a reason for a High or Low quality rating. Without advertising and monetization, some webpages could not exist because it costs money to maintain a website and create high quality content. There are several different ways to monetize a webpage, including advertisements and affiliate programs. See here for more information on website monetization. Note that monetization on mobile pages may be more subtle than monetization on desktop pages. The most common type of monetization is advertisements. Ads may be labeled as "ads," "sponsored links," <sponsored listings,= <sponsored results,= etc. Usually, you can click on the links or mouse over the content to determine whether they are Ads, as they often refer to a URL outside of that website. Ads may change when you reload the page, and different users may see different Ads on the same page. Webmasters can choose to display Ads on their page (such as by joining an advertising network), but they may not always directly control the content of the Ads. However, we will consider a website responsible for the overall quality of the Ads displayed. Important: For the purpose of this guideline, we will consider monetized links of any type to be <Ads.= See here for different types of website monetization.
Type of Page and Purpose
Ads Highlighted in Red
News article page: the purpose is to communicate information about an event or news topic.
Ads - News Article Ads - Video Page
Video page: the purpose is to share a video about cats.
Blog post page: the purpose is to share music used on a TV show. Store product page: the purpose is to sell or give information about the product.
Ads - Blog Post Page No ads 3 Shopping Page
2.4.4 Summary of the Parts of the Page Let's put it all together. ● Main Content (MC) is any part of the page that directly helps the page achieve its purpose. MC is (or should be!) the reason the page exists. The quality of the MC plays a very large role in the Page Quality rating of a webpage. ● Supplementary Content (SC) is also important. SC can help a page better achieve its purpose or it can detract from the overall experience. ● Many pages have advertisements/monetization (Ads) . Without advertising and monetization, some webpages could not exist because it costs money to maintain a website and create high quality content. The presence or absence of Ads is not by itself a reason for a High or Low quality rating. Copyright 2022 14
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