Query and User Intent Result Block and LP, Needs Met Rating
Explanation
The LP is a page full of kitten pictures. The result block has a nice assortment of pictures as well that would highly satisfy users.
Query: [pictures of kittens]
User Intent: Users are looking for pictures of kittens. This is a non-visit-in-person intent query. There is no obvious user intent to find pictures of kittens in Pittsburgh. The user location plays no role in the Needs Met rating.
This is a local listing of pets needing homes in the Pittsburgh area. There are no pictures of any pets directly on this page and few pictures on the individual listings.
The user is looking for a job at Google and there is no information in this result block that will help the user explore job opportunities4it Fails to Meet the user need.
Query: [google jobs] User Location: Miami, Florida User Intent: Users are looking for job opportunities at Google.
This is Google’s official page on careers and jobs at Google, where users can search for currently open opportunities. This page is exactly what the user is looking for4it Fully Meets the user need.
Copyright 2022
151
Made with FlippingBook - Online magazine maker