Here are two examples where the query includes proper nouns typed in Latin script, such as famous people, places, titles of books or films, etc. For these queries, users would prefer to see results in the language of their locale.
Query and User Intent
Result Block and LP, Needs Met Rating
Explanation
Although the query was typed in Latin script, most Hindi users would want to see information about this person in Hindi. This Hindi language Wikipedia page on Cristiano Ronaldo is very helpful for Hindi IN) users.
Query: [ronaldo] Locale: Hindi (IN)
User Intent: The user wants to find information about Cristiano Ronaldo, a famous footballer.
This English Wikipedia page about Cristiano Ronaldo has similar content to the Hindi Wikipedia page. Although there are some helpful images on the page, few Hindi users would be able to read this page.
Although the query was typed in Latin script, most Korean users would expect to see Korean language reviews or Korean stores for purchasing the movie. This Korean result on a Korean website is very helpful.
Query: [titanic 1997]
Locale: Korean (KR)
User Intent: The user wants to purchase a DVD or find information about the movie <Titanic,= released in 1997.
This English language landing page has helpful content for users who can read English. Although there are some helpful images on the page, very few Korean users would be able to read this page.
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