Here are two additional examples where the query was typed in Latin script (including some English words), yet users would still prefer to see results in the language of their locale.
Query and User Intent
Result Block and LP, Needs Met Rating
Explanation
Although the query includes some English words, it is a Hindi query typed in Latin script. Most Hindi users would expect to see Hindi results, like this helpful article.
Query: [mahila cricket sri lanka ka match] Locale: Hindi (IN) User Intent: The user wants to find information about a women’s cricket match against Sri Lanka on February 17, 2016.
This English language landing page has helpful content for users who can read English, but few Hindi (IN) users would be able to read this page.
Although the query was typed in Latin script and includes some English words, most Korean users would expect to see the Korean page on the Samsung website. This Korean result is very helpful.
Query: [samsung tablet]
Locale: Korean (KR)
User Intent: The user wants to purchase, find information, or go to the Galaxy tablet page on the Samsung website.
This English language page on the website of Samsung, the company that makes this tablet, has helpful content. Although there are some helpful images on the page, very few Korean users would be able to read this page.
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