Query and User Intent
Result Block and LP, Needs Met Rating
Explanation
Query: [atm near me] User Location: Livingston, Wyoming User Intent: Find ATMs near the user location.
The user intent is to find a nearby ATM machine. This encyclopedia article fails to meet the need of the user because it has no information about nearby ATM locations.
Query: [ atm ] User Location: El Paso, Texas User Intent: Most users are probably looking for ATMs nearby. Fewer users would be looking for general information about ATMs (history, how they work, etc.).
This encyclopedia article about ATMs is a minor interpretation of the query. This result would be helpful for fewer users; most users would be looking for locations of ATMs nearby.
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