In the following examples, we have included the URL of the page to be evaluated in the rating task, as well as the URL of its associated homepage. We have also included an image that shows where to click on the landing page to navigate to the homepage. In the image, you will see a red box around the link or logo you would click to navigate to the homepage.
Image that shows where to click to get to the homepage
URL of the Task Page
Homepage of the Website
Williams-Sonoma Homepage
http://www.williams-sonoma.c om/products/shun-premier-7- piece-knife-block-set
http://www.williams-sonoma.com
This <WILLIAMS-SONOMA= logo shown in the upper center of the page is clickable and takes users to the homepage of the website.
Harvard Medical School Facts and Figures Page
http://hms.harvard.edu In this case, we will consider the Harvard Medical School page at http://hms.harvard.edu to be the homepage, rather than http://www.harvard.edu (which is the homepage of Harvard University). Clicking the logo at the top of http://hms.harvard.edu/about-hms/facts-figures takes users to http://hms.harvard.edu, not to http://www.harvard.edu.
http://hms.harvard.edu/about- hms/facts-figures
This <Harvard Medical School= logo in the upper left part of the page is clickable and takes users to the homepage of the Harvard Medical School website.
2.5.2 Finding Who is Responsible for the Website and Who Created the Content on the Page Every page belongs to a website, and it should be clear:
● Who (what individual, company, business, foundation, etc.) is responsible for the website. ● Who (what individual, company, business, foundation, etc.) created the content on the page you are evaluating.
Websites are usually very clear about who created the content on the page. There are many reasons for this:
● Commercial websites may have copyrighted material they want to protect. ● Businesses want users to know who they are. ● Artists, authors, musicians, and other original content creators usually want to be known and appreciated. ● Foundations often want support and even volunteers. ● High quality stores want users to feel comfortable buying online. ● Websites want users to be able to distinguish between content created by themselves versus content that was added by other users. Most websites have <contact us= or <about us= or <about= pages that provide information about who owns the site. Many companies have an entire website or blog devoted to who they are and what they are doing, what jobs are available, etc. Google and Marriott are both examples of this, and there are many others:
● Google Official Blog ● Marriott Blog ● Southwest Airlines Blog ● Netflix Tech Blog
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