To find contact or customer service information for a website, start with the homepage. Look for a <contact us= or <customer service= link. Explore the website if you cannot find a <contact us= page. Sometimes you will find the contact information on a <corporate site= link or even on the company’s Facebook page. Be a detective! Note that different locales may have their own specific standards and requirements for what information should be available on the website. 2.6 Reputation of the Website and Creator of the Main Content An important part of PQ rating is understanding the reputation of the website. If the creator of the MC is different from the creator of the website, it’s important to understand the reputation of the creator as well. A website's reputation is based on the experience of real users, as well as the opinion of people who are experts in the topic of the website. Keep in mind that websites often represent real companies, organizations, and other entities. Therefore, reputation research applies to both the website and the actual company, organization, or entity that the website is representing. Knowing more about the reputation of a website and content creator can also help you understand what a website is best known for, and as a result how well it accomplishes its purpose. For example, newspapers may be known for high quality, independent investigative reporting while satire websites may be known for their humor. Many websites are eager to tell users how great they are. Some webmasters have read these rating guidelines and write <reviews= on various review websites. But for PQ rating, you should aim to find independent sources of reputation information about the website and creator of the MC rather than relying solely on what the website itself or content creator has to say. Your job is to evaluate the reputation of the website and creator of the MC. Please research the website and content creator to find out what other people and experts have to say. 2.6.1 Research on the Reputation of the Website and Creator of the Main Content Use reputation research to find out what real users, as well as experts, think about a website. Look for reviews, references, recommendations by experts, news articles, and other credible information created/written by individuals about the website. User reviews are often helpful sources of reputation for websites that offer products or services. You may consider a large number of detailed, trustworthy positive user reviews as evidence of positive reputation. For other kinds of websites, sources of reputation information will vary according to the topic or type of company/organization/entity that the website represents. For example, you might find that a newspaper (with an associated website) has won journalistic awards. Prestigious awards or a history of high quality original reporting are strong evidence of positive reputation. For individual authors and content creators, biographical information articles can be a good source of reputation information. For YMYL informational topics, the reputation of a website or content creator should be judged by what experts in the field have to say. Recommendations from expert sources, such as professional societies, are strong evidence of a very positive reputation. Carefully consider the purpose of the page, whether or not the topic is YMYL, and the kind of reputation information that would be most applicable. For example, customer ratings and reviews may be helpful for reputation research of online stores, but much less so for medical information websites.
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