Search quality rater guidelines - 2022

5.1 Very High Quality MC 5.2 Very Positive Reputation 5.3 Very High Level of E-A-T

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5.4 Examples of Highest Quality Pages

6.0 Low Quality Pages

6.1 Lacking Expertise, Authoritativeness, or Trustworthiness (E-A-T)

6.2 Low Quality Main Content

6.3 Unsatisfying Amount of Main Content

6.4 Distracting Ads/SC

6.5 Mixed or Mildly Negative Reputation of the Website or Creator of the Main Content 6.6 Unsatisfying Amount of Information about the Website or Creator of the Main Content

6.7 Examples of Low Quality Pages

7.0 Lowest Quality Pages

7.1 Harmful to Self or Other Individuals 7.2 Harmful to Specified Groups 7.3 Harmfully Misleading Information 7.4 Untrustworthy Webpages or Websites

7.4.1 Inadequate Information about the Website or Creator of the MC for the Purpose of the Page

7.4.2 Lowest E-A-T and Lowest Reputation of the Website or Creator of the MC

7.4.3 Deceptive Page Purpose and Deceptive MC Design

7.4.4 Deliberately Obstructed or Obscured MC

7.4.5 Suspected Malicious Behavior

7.5 Spammy Webpages

7.5.1 Cannot Determine a Purpose, No MC, Little MC, or Lowest Quality MC

7.5.2 Hacked, Defaced, or Spammed Pages

7.5.3 Auto-generated MC

7.5.4 Copied MC

7.5.5 How to Determine if Content is Copied

7.6 Examples of Lowest Quality Pages

8.0 Medium Quality Pages

8.1 Examples of Medium Quality Pages

9.0 Page Quality Rating Tasks

9.1 Instructions for Rating Page Quality Tasks

9.2 Reputation and E-A-T: Website or the Creators of the Main Content?

10.0 Page Quality Criteria for Specific Types of Pages

10.1 Ratings for Encyclopedia Pages

10.2 Ratings for Pages with Error Messages or No MC

10.3 Ratings for Forums and Q&A pages

11.0 Page Quality Rating FAQs

Part 2: Understanding Search User Needs

12.0 Understanding Search Users, Queries, and Results

12.1 Important Rating Definitions and Ideas

12.2 Understanding the Query 12.3 Locale and User Location

12.4 Queries with an Explicit Location

Copyright 2022

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