3.0 Overall Page Quality Rating At a high level, here are the steps of Page Quality rating:
1. Assess the true purpose of the page. 2. Assess the potential of the page to be harmful, untrustworthy, or spammy as defined in Section 7.0 of these guidelines. 3. Otherwise, the PQ rating is based on how well the page achieves its purpose using the criteria outlined in the following sections on Lowest , Low , Medium , High, and Highest quality pages. On Page Quality rating tasks, you will use the Page Quality sliding scale (slider) to assign the overall PQ rating. The slider looks like this:
You may also use the in-between ratings of Lowest+ , Low+ , Medium+ , and High+ . Please interpret the <+= as <+ ½,= meaning that the Lowest+ rating is halfway between Lowest and Low , Low+ is halfway between Low and Medium , etc. In the following sections, you will learn about characteristics of Lowest , Low , Medium , High, and Highest quality pages. Page Quality Rating: Most Important Factors Here are the most important factors to consider when selecting an overall Page Quality rating: ● The Purpose of the Page ● Expertise, Authoritativeness, Trustworthiness: This is an important quality characteristic. Use your research on the additional factors below to inform your rating. ● Main Content Quality and Amount: The rating should be based on the landing page of the task URL. ● Website Information/information about who is responsible for the MC: Find information about the website as well as the creator of the MC. ● Website Reputation/reputation about who is responsible for the MC : Links to help with reputation research will be provided. 3.1 Note: Some tasks may ask you to view the page on your phone, but to do research (e.g., finding website information and reputation) on your desktop. Other tasks may ask you to do everything on desktop. Please follow instructions in the task.
3.2 Expertise, Authoritativeness, and Trustworthiness (E-A-T) The amount of expertise, authoritativeness, and trustworthiness (E-A-T) is very important. Please consider:
● The expertise of the creator of the MC. ● The authoritativeness of the creator of the MC, the MC itself, and the website. ● The trustworthiness of the creator of the MC, the MC itself, and the website.
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