4.2 A Satisfying Amount of High Quality Main Content The quality of the MC is one of the most important criteria in Page Quality rating, and informs the E-A-T of the page. For all types of webpages, creating high quality MC takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill. For news articles and information pages, high quality MC must be factually accurate for the topic and must be supported by expert consensus where such consensus exists. For each page you evaluate, spend a few minutes examining the MC before drawing a conclusion about it. Read the article, watch the video, examine the pictures, use the calculator, play the online game, etc. Remember that MC also includes page features and functionality, so test the page out. For example, if the page is a product page on a store website, put at least one product in the cart to make sure the shopping cart is functioning. If the page is an online game, spend a few minutes playing it. The purpose of the page will help you determine what high quality content means for that page. For example, High quality information pages should be factually accurate, clearly written, and comprehensive. High quality shopping content should allow users to find the products they want and to purchase the products easily. High quality humor or satire should be entertaining, while factual accuracy is not a requirement as long as the page would be understood as satire by users. The amount of content necessary for the page to be satisfying depends on the topic and purpose of the page. A High quality page on a broad topic with a lot of available information will have more content than a High quality page on a narrower topic. Here are some examples of pages with a satisfying amount of high quality MC.
Webpage
Discussion
Siberian Husky Information Page
The Siberian Husky (a breed of dog) is a narrow topic. Although this encyclopedia landing page has less MC than some encyclopedia pages on broader topics, it has a satisfying amount of clearly written, high quality MC. This shopping page on a reputable shopping website has a satisfying amount of high quality MC. The page provides the manufacturer’s product specs, as well as original product information, over 90 user reviews, shipping and returns information, multiple images of the product, etc. Note: Some of the MC is behind links on the page (<item details,= <item specifications,= <guest reviews,= etc.). Even though you have to click these links to see the content, it is still considered MC. This movie review written by a movie critic has a satisfying amount of high quality MC. Time, effort, and talent/skill went into writing this movie review.
Kitchen Stand Mixer Shopping Page
Movie Review Page
4.3 Clear and Satisfying Website Information: Who is Responsible and Customer Service
Understanding who is responsible for a website is a critical part of assessing E-A-T for most types of websites. High quality pages should have clear information about the website so that users feel comfortable trusting the site. The amount of information needed for E-A-T assessment depends on the type of website. For example, websites about YMYL topics demand a high degree of trust, so they generally need satisfying information about who is responsible for the content of the site. In addition, High quality stores and financial transaction websites also need clear and satisfying customer service information to help users resolve issues. Other websites that are not about YMYL topics may need less website information, depending on the purpose of the website. For example, an email address may be sufficient for some websites. 4.4 Positive Reputation Reputation is an important criteria when using the High rating, and informs the E-A-T of the page. While a page can merit the High rating with no reputation, the High rating cannot be used for any website that has a convincing negative reputation. Remember that when doing research, make sure to consider the reasons behind a negative rating and not just the rating itself.
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