4.5 A High Level of Expertise/Authoritativeness/Trustworthiness (E-A-T) High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic. Remember that there are <expert= websites of all types, even gossip websites, fashion websites, humor websites, forum and Q&A pages, etc. In fact, some types of information are found almost exclusively on forums and discussions, where a community of experts can provide valuable perspectives on specific topics. Think about the topic of the page. What kind of expertise is required for the page to achieve its purpose well? The standard for expertise depends on the topic of the page. For example, high quality news articles and information pages on scientific topics should represent established scientific consensus where such consensus exists.
4.6
Examples of High Quality Pages
Webpage/Type of Content
High Quality Characteristics
PQ Rating and Explanation
The news on the homepage of a newspaper is often on topics that significantly impact society. This is a YMYL topic. This is the homepage of a newspaper that has won several prestigious awards. This newspaper has a positive reputation for its objective reporting.
High: News 1 Homepage of a newspaper
● A satisfying amount of high quality MC ● Positive reputation (website)
High: News 2 Opinion article on a newspaper website
● A satisfying amount of high quality MC ● Positive reputation (website) ● High E-A-T of the publisher and/or author
This is an opinion piece written by the Editorial Board of the largest newspaper in the U.S. state of Minnesota. The page is clearly labeled as an opinion piece, welcoming a new football coach to the University of Minnesota.
High: Government agency US Naval Observatory Master Clock page
The purpose of this page is to display the official US Naval Observatory Master Clock time in 7 different time zones. The page displays the clock information in a clear, easy-to-read format. The Naval Observatory is highly trustworthy and authoritative for this type of information.
● High E-A-T for the purpose of the page
High: Humor Article on a humor website
● High quality humorous MC ● Positive reputation (website) ● Expertise as a farcical humor website
This website is well-known for its humorous, satirical articles. This is a cute example of a satisfying and funny article.
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