6.2 Low Quality Main Content The quality of the MC is an important consideration for PQ rating. We will consider content to be Low quality if it is created without adequate time, effort, expertise, or talent/skill. Pages with low quality MC do not achieve their purpose well.
In addition, please examine the title on the page. The title of the page should describe the content.
Exaggerated or shocking titles can entice users to click on pages in search results. If pages do not live up to the exaggerated or shocking title or images, the experience leaves users feeling surprised and confused. Here is an example of a page with an exaggerated and shocking title: "Is the World about to End? Mysterious Sightings of 25ft Sea Serpents Prompt Panic!" as the title for an article about the unidentified remains of one small dead fish on a beach. Pages with exaggerated or shocking titles that do not describe the MC well should be rated Low . Important : The Low rating should be used if the page has Low quality MC. Unsatisfying Amount of Main Content Some Low quality pages are unsatisfying because they have a small amount of MC for the purpose of the page. For example, imagine an encyclopedia article on a very broad topic such as World War II that has just a few paragraphs. Important : The Low rating should be used if the page has an unsatisfying amount of MC for the purpose of the page. 6.3 6.4 Distracting Ads/SC We expect Ads and SC to be visible. However, some Ads, SC, or interstitial pages (i.e., pages displayed before or after the content you are expecting) make it difficult to use the MC. Pages with Ads, SC, or other features that distract from or interrupt the use of the MC should be given a Low rating. A single pop-over Ad or interstitial page with a clear and easy-to-use close button is not terribly distracting, though may not be a great user experience. However, difficult-to-close Ads that follow page scrolls, or interstitial pages that require an app download, can be truly distracting and make the MC difficult to use. You can see examples of interstitial pages here. The content of the Ads, SC, or other features may be distracting as well: sexually suggestive images such as here, grotesque images such as here, and porn Ads on non-porn pages should be considered very distracting. Finally, Ads and SC can be distracting if the titles or images of the Ads or SC are shocking or disturbing. Here is an example of a page with shocking and exaggerated titles, images, and text in the Ads and SC. Important : The Low rating should be used if the page has Ads, SC, or other features that interrupt or distract from using the MC.
6.5 Mixed or Mildly Negative Reputation of the Website or Creator of the Main Content
Extensive reputation research is required for all PQ rating tasks unless you have previously researched the reputation of the website. Many websites have little reputation information, unfortunately. Of the websites with reputation information, most websites have a good reputation. Please exercise care when researching the reputation of businesses. Try to find as many reviews and ratings as possible, and read the details of negative reviews and low ratings before inferring that the business overall has a negative reputation. A few negative customer service reviews are typical for businesses such as restaurants. If the MC was not created by the website, research the reputation of the creator of the MC. While many ordinary people do not have reputation information available on the Internet, you can find reputation information on well-known YouTubers, journalists, authors, bloggers and vloggers, professionals such as lawyers and doctors, etc. Copyright 2022 38
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