Pay attention when there is evidence of mixed or mildly negative4though not malicious or financially fraudulent4reputation. The Low rating should be used if the website or the creator of the MC has a mildly negative reputation. Important : For a website on a YMYL topic, a mixed reputation is cause for a Low rating. 6.6 Unsatisfying Amount of Information about the Website or Creator of the Main Content We expect some form of website information for many or most websites. We expect clear information about who (e.g., what individual, company, business, foundation, etc.) created the MC, unless there is good reason for anonymity. A long-standing Internet alias or username can also serve the same function as identifying the MC creator. However, the amount of information needed about the website or creator of the MC depends on the purpose of the page. For personal websites or forum discussions on non-YMYL topics, an email address or social media link alone may be sufficient. Stores and websites that process financial transactions require a high level of user trust. If a store or financial transaction website has just an email address and physical address, it may be difficult to get help if there are issues with the transaction. Likewise, many other types of websites on YMYL topics also require a high degree of user trust. Important : For pages on YMYL topics and other pages that require a high level of user trust, an unsatisfying amount of any of the following is a reason to give a page a Low quality rating: customer service information, contact information, information about who is responsible for the website or information about who created the content. For other types of websites, use your judgment. 6.7 Examples of Low Quality Pages
Type of Webpage/Content
Low Quality Characteristics
PQ Rating and Explanation
Information about energy sources and nuclear power could significantly impact global industries and society. This is a YMYL topic. The writing of this article is unprofessional, including many grammar and punctuation errors. The MC also appears to have been paraphrased from a science article found on a different source, but with factual inaccuracies introduced throughout. The combination of low quality MC and lack of E-A-T justify the Lowest+ to Low rating. The title of the article is misleading and does not reflect the actual content of the page. The MC does not explain how to get rid of toxins or what the word "toxins" in the headline refers to. The content also has many problems: the writing quality is poor, and the article includes meaningless statements such as "water therapy is one of the easiest ways of beauty regimen since it will give enough moisture on the skin". The article fails to cite sources, and there is no evidence of E-A-T.
Low: News 1 Article about nuclear power
● Low quality MC ● Lacking E-A-T
Low: News 2 Article titled "Getting Rid Of Toxins After The Holiday Season"
● Low quality MC ● Misleading page title ● Lacking E-A-T
Copyright 2022
39
Made with FlippingBook - Online magazine maker