Search quality rater guidelines - 2022

Type of Webpage/Content

Low Quality Characteristics

PQ Rating and Explanation

Please read the MC (areas with red boxes around it), including the completely unhelpful "answer." This answer is so unhelpful, we can consider this question to be unanswered. This page has an unsatisfying amount of MC. In addition to a very unhelpful <answer,= the page design makes it difficult to distinguish the MC from Ads. For example, below the answer, we see a "sponsored answer," which has the same format as the real answer, but is actually an Ad and not an answer to the question4this is misleading to users. This is a page from a Q&A site with an unanswered question. Q&A pages exist to answer user questions. Pages with unanswered questions should generally be rated Low because they have little MC (just a question and no answer) and don’t achieve their purpose well. In addition to having no answer, this page has Ads and links to other questions (misleadingly labeled as <Relevant answers=) displayed prominently, which users may mistake for answers to the question. It takes a moment to notice that this page actually has no answer.

Low: Q&A 1 Page about a 2002 Volvo part

● Misleading Ads ● Unsatisfying amount of MC for the purpose of the page

Low: Q&A 2 Page about water and soil

● Misleading Ads/SC ● Unsatisfying amount of MC for the purpose of the page

Copyright 2022

42

Made with FlippingBook - Online magazine maker