Search quality rater guidelines - 2022

7.0 Lowest Quality Pages This section describes Lowest quality pages. As a reminder, here are the steps for doing PQ rating:

1. Assess the true purpose of the page. If the website or page has a harmful purpose or is designed to deceive people about its true purpose, it should be rated Lowest . 2. Assess the potential of the page to cause harm as described in these guidelines. Websites or pages that are harmful to people or society, untrustworthy, or spammy as specified in these guidelines should receive the Lowest rating. 3. Otherwise, the PQ rating is based on how well the page achieves its purpose using the criteria outlined in these guidelines. Important : There are situations in which pages from sources or content creators that are seemingly <official=, <expert=, or <authoritative= are harmful and therefore should receive the Lowest rating. Any type of website may have pages with harmful MC, from user uploaded videos or posts to hacked pages. All pages should be evaluated closely for harm - including pages on government websites, academic institutions, charities, or other types of generally helpful websites. You must first evaluate the page for purpose, deception, harmfulness, untrustworthiness and spam (Steps 1 & 2 above) before considering any other PQ characteristics. Below is a summary of different types of Lowest pages. Although listed separately, the categories below may overlap (e.g., pages that contain Harmfully Misleading Information are often Untrustworthy as well).

Type of Lowest Page Description Harmful to Self or Other Individuals

Pages that encourage, depict, incite or directly cause physical, mental, emotional or financial harm to self or other individuals.

Examples of Harmful to Self include: ● Online scams to steal personal information ● Detailed instructions on how to commit suicide

Examples of Harmful to Other Individuals include: ● Doxxing (i.e., publicly sharing a person's sensitive personal identification information) ● Detailed, realistic and serious instructions written with the intent to help someone commit murder Pages that promote, condone, or incite violence or hatred against a Specified Group of people (as defined in Section 7.2). Examples include: ● Content that encourages violence or ill treatment towards a Specified Group ● Content with extremely offensive/dehumanizing stereotypes of a Specified Group

Harmful to Specified Groups

Harmfully Misleading Information

Pages that misinform people in a way that could cause harm

Examples include: ● Clearly inaccurate harmful information that can easily be refuted by straightforward and widely accepted facts ● Harmful information that contradicts well-established expert consensus ● Harmful unsubstantiated theories/claims not grounded in any reasonable facts or evidence ● Information designed to confuse or manipulate in a harmful manner

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