Type of Lowest Page
Description
Untrustworthy Webpages
Pages or websites that are deceptive or have untrustworthy characteristics
Examples include: ● Pages or websites with deceptive purpose or design
● Pages or websites you strongly suspect are engaged in malicious behavior ● Pages or websites designed to manipulate people into actions that benefit the website or other organization while causing harm to self, others or Specified Groups Pages with characteristics of webspam as defined in the Google Search Central Webmaster Quality Guidelines and/or Section 7.5 of this guideline
Spammy Webpages
Examples include: ● Pages deliberately created with no MC or gibberish MC ● Hacked, defaced, or spammed pages
Note : There is lots of content on the Internet that some would find controversial, one-sided, off-putting, or distasteful, yet would not be considered Lowest based on these guidelines. Please use your judgment to follow the standards outlined throughout Section 7.0 rather than relying on personal opinions.
7.1 Harmful to Self or Other Individuals Use the Lowest rating for pages with content that encourage, depict, incite, or directly cause harm to self or other individuals. Harm includes physical, mental, emotional, or financial harm to people. Pages should be considered Harmful to Self or Other Individuals if they directly attempt to harm people; encourage behavior that may result in harm; depict extremely violent or gory content without a beneficial/educational purpose; or otherwise are severely traumatic to people who view the page. Pages do not have to be harmful to all people to be considered Harmful to Self or Other Individuals. Different people have different levels of vulnerability to scams, awareness of potential dangers (e.g., dangerous feats depicted in stunt videos), and tolerance for viewing violent/disturbing content. If there is a reasonable possibility that viewing a particular page would cause harm to those who are most vulnerable, it should be considered harmful . Pages created with a beneficial purpose that report on, discuss, or inform about harmful actions or events (e.g., fictional entertainment, reputable news, education) should typically not be considered Harmful to Self or Other Individuals. For example, advocacy aimed at drawing attention to harmful, real-world actions or events (such as a webpage describing a protest against domestic violence) would not be considered Harmful to Self or Other Individuals. Examples of pages that are Harmful to Self or Other Individuals include any of the following types of content: ● Content that incites violence towards Other Individuals ● Content containing serious death threats or other realistic-sounding threats ● Content that shares personal information belonging to others with malicious intent to target them or promote harassment towards them (i.e., <doxxing=) ● How-to or step-by-step information that describes how to commit violent acts in an easy-to-replicate way ● Content meant to advocate for, glorify, or trivialize violence and atrocities, or to disparage victim(s) of violence/atrocities ● Content depicting or promoting information that facilitates or leads to serious harm to people, or discussions that attempt to justify abuse of people ● Content that encourages unsafe behavior or substantially downplays the risks of dangerous activities (e.g., consuming household cleaning products)
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