● Suicide promotion or pro-anorexia content that encourages people to engage in behavior that can result in hospitalization or death ● Health-related advice that contradicts well-established expert consensus and could result in serious harm (e.g., statements that lemons cure cancer), or could prevent someone from undertaking a life-saving treatment (e.g., encouraging a home remedy as a replacement for standard medical treatment to cure a disease) ● Malicious pages that attempt to scam or hurt people, contain suspicious links (e.g., to download malware), request personal information without a legitimate reason, or <phish= for passwords
Examples of content that should not be considered Harmful to Self or Other Individuals include: ● Depictions of violence in an action movie ● A news story about violent events
● Educational content that may depict violence or gross imagery ● An explanation of scams meant to raise awareness about them ● Portrayals of dangerous activities in a manner that discourages others from attempting the same feat (such as by clearly explaining the risks involved, describing the expertise and equipment required, etc.) Harmful to Specified Groups Use the Lowest rating for pages that promote, condone, or incite hatred against a Specified Group of people. For the purposes of Search Quality rating, a Specified Group is a group of people that can be defined on the basis of: ● Age (e.g., older adults) ● Caste (e.g., Dalits) ● Disability (e.g., people who are blind) ● Ethnicity (e.g., Roma) ● Gender Identity and Expression (e.g., transgender people) ● Immigration Status (e.g., student visa holders) ● Nationality (e.g., Italians) ● Race (e.g., Asians) 7.2 ● Religion (e.g., Christians) ● Sex/Gender (e.g., men) ● Sexual Orientation (e.g., lesbians) ● Veteran Status (e.g., Marines) ● Victims of a major violent event and their kin (e.g., victims of the Holocaust) ● Any other characteristic that is associated with systemic discrimination or marginalization (e.g., refugees, people experiencing homelessness) Examples of pages that are Harmful to Specified Groups include any pages containing content that: ● Encourages violence or ill treatment towards a Specified Group ● Promotes intolerance by demonstrating a staunch unwillingness to allow for the views, beliefs, or behavior of a Specified Group ● Implies that one Specified Group is superior or inferior to another ● Contains extremely offensive/dehumanizing stereotypes of a Specified Group. Note that stereotypes can be negative or positive. The tone of the harmful content must be either serious (i.e., not joking or satirical) or mean-spirited (i.e., with an intent to demean or promote intolerance) to be considered Harmful to Specified Groups. Satirical comedy or artistic expression related to a Specified Group should not be considered harmful unless it is clearly mean-spirited or has other clear harmful impact. Criticism of objects, philosophies, and ideas are generally not considered Harmful to Specified Groups. For example, negative criticism of a religious doctrine should not be considered targeted at the Specified Group that follows that religion. Remember that the content must promote, condone, or incite hatred of people to be considered Harmful to Specified Groups.
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