9.2 Reputation and E-A-T: Website or the Creators of the Main Content? You must consider the reputation and E-A-T of both the website and the creators of the MC in order to assign a Page Quality rating. The reputation and E-A-T of the creators of the MC is extremely important when a website has different authors or content creators on different pages. This is true of forum and Q&A pages, news websites, or websites that have user-generated content, such as YouTube, Twitter, etc. The reputation and E-A-T assessment for pages on these types of websites may differ drastically depending on what page you are evaluating. There are Highest quality YouTube videos created by highly reputable and expert content creators, as well as Lowest quality YouTube videos created with a dangerous lack of E-A-T on YMYL topics. Important: Research the reputation and E-A-T of both the website and the creators of the MC. If either are lacking for the purpose of the page, the Low or Lowest rating is appropriate.
10.0 Page Quality Criteria for Specific Types of Pages 10.1 Ratings for Encyclopedia Pages
There are many encyclopedia-type websites. Some are highly-respected publications that are standard references, while some are websites with content created and edited by anonymous users, with no editorial oversight or fact checking. We may not always know the author of the specific encyclopedia article, and therefore must rely on website reputation research to determine the E-A-T of the article. High and Highest quality ratings should only be used for encyclopedias with very good reputations for accuracy and expertise, where the article itself is well-researched with appropriate references cited. A note about Wikipedia: in general, the website has a good reputation and is a very popular resource that is generally valued for accuracy. However, there is no single author or organization that vouches for the accuracy of Wikipedia articles, and the quality of pages varies. You should perform page-level checks on individual articles. A Wikipedia article on a non-YMYL topic (example) with a satisfying amount of accurate information and trustworthy external references can usually be rated in the High range. Some Wikipedia articles may even be rated higher, although remember that a high level of expertise is required for YMYL topics. A PQ rating in the Medium range is often appropriate for pages with less extensive MC and external references. Naturally, Wikipedia articles with very little MC should get lower PQ ratings. Factual inaccuracy is a sufficient reason for a Low or Lowest rating. 10.2 Ratings for Pages with Error Messages or No MC Some pages are temporarily broken pages on otherwise functioning websites, while some pages have an explicit error (or custom 404) message. In some cases, pages are missing MC as well. Please think about whether the page offers help for users4did the webmaster spend time, effort, and care on the page?
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