Here are some examples.
Webpage/Type of Content
Characteristics of the Page
PQ Rating and Explanation
This is an example of a page with no MC. You might think that the MC is <missing= due to a problem with this particular page, but in fact, this website has hundreds of pages that look the same4no MC, just Ads. This website shows Ads with little or no attempt to help users, and should be rated Lowest quality.
● Large amount of prominent Ads and no attempt to help users
Deliberately created with no MC
● No MC (probably due to a temporary technical error) ● Sufficient SC ● Positive reputation
Page didn't fully load and has no MC
This page has no MC and no error message. It is an isolated example of a page with no MC or error message on a website for a reputable newspaper for a town in Michigan. All of the navigation links work, and the page was later fixed.
This is an example of a <custom 404= page, alerting users that the URL they are trying to visit no longer exists. Some websites do a nice job of alerting users about a problem and providing helpful tips. This page is on a well-known merchant website with a good reputation. However, this particular page displays the bare minimum of content needed to explain the problem to users, and the only helpful content is a link to the homepage.
Error page with custom 404 message 1
● Nothing wrong, but nothing special
● A satisfying amount of high quality MC for its purpose ● Helpful SC that improves the user experience ● Positive reputation
Error page with custom 404 message 2
This is an example of a <custom 404= page, alerting users that the URL they are trying to visit no longer exists. This website does a nice job of explaining the issue and providing helpful tips, including a search box.
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