Webpage/Type of Content
Characteristics of the Page
PQ Rating and Explanation
This is an example of a <custom 404= page. These pages are designed to alert users that the URL they are trying to visit no longer exists. The MC of this page is the cartoon, the caption, and the search functionality, which is specific to the content of the website. It is clear that time, effort, and talent was involved in the creation of the MC. This publication has a very positive reputation and is specifically known for its cartoons, which allows us to go as high as High+ to Highest.
● A satisfying amount of high quality MC for its purpose ● Helpful SC that improves the user experience ● Very positive reputation
Error page with custom 404 message 3
10.3 Ratings for Forums and Q&A pages Ratings for forum and Q&A pages can be challenging. The most important aspect is the E-A-T of the participants in the discussion, which can be difficult to judge. Keep in mind the following: ● The Main Content on forum and Q&A pages includes both the question as well as the answers/responses and resulting discussions. ● Rate forum and Q&A pages from the point of view of a user who visits the page, rather than a participant involved in the discussion.
Here are some examples.
Webpage/Type of Content
Characteristics of the Page
PQ Rating and Explanation
Information about chest pain and smoking could significantly impact people’s decisions to seek medical treatment. This page is on a YMYL topic. This page must be evaluated from the point of view of a user visiting this page from a search engine, rather than a participant. The question is poorly worded and difficult to understand. The answers are poorly worded and have incorrect and potentially dangerous medical advice, making it lowest quality MC.
Q&A page about chest pains and smoking
● Page with inaccurate and potentially
dangerous medical advice about a YMYL topic
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