Search quality rater guidelines - 2022

Webpage/Type of Content

Characteristics of the Page

PQ Rating and Explanation

Q&A page about whether a Roomba will work

● Everyday expertise for the purpose of the page

Many participants share their personal experiences with these products, giving details such as how well certain models work with pet hair. There are many descriptions of participants’ own experiences with this product and how well it works for them.

Information about a job interview could significantly impact a person's financial security. This is a YMYL topic. The answer on this page is written by an employee of Build-A-Bear, so it offers a somewhat unique and presumably somewhat expert answer. The page design allows users to read the MC as the Ads are clearly labeled, as well as both the question and answer.

Q&A page about interviewing at Build-A-Bear

● Everyday expertise for the purpose of the page

The person who posted the first message on this forum page provides a helpful resource on how to master the magic loop technique in knitting. She also shares pictures of her own version using an old pair of blue jeans. With over 20 years of experience knitting socks, we would consider her to be an expert on the topic.

Forum post on the magic loop technique in knitting

● High level of E-A-T for the topic and purpose of the page

How long a person may live with a disease could significantly impact life decisions. This is a YMYL topic. This is a Q&A page on a medical question that is well answered by non-experts with life experience. There are many responses describing how long a loved one lived after diagnosis. The focus of the page is experience, not medical advice. Many responses are based on personal experience and are helpful for this topic.

Q&A page about how long most cancer patients live

● Everyday expertise ● A satisfying amount of high quality MC

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